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Liverpool Sound City kicks off later this month – just in time for us to preview the delights that both its annual conference and festival have to offer…



ound City will take over Liverpool once again in a couple of weeks – and as ever, there’s a feast of delights for both punters

and industry types with a thirst for knowledge. Taking place this year from May 17–19, the

annual Sound City conference will host discussions and think tanks featuring a range of well-known trade types. Meanwhile, the event’s much-lauded festival strand boasts gigs from major names and breaking artists alike. Founder Dave Pichilingi, who worked with

Bunging more snags on the barbie: last year’s Aussie BBQ. This year will see Bluejuice and Teenagers in Tokyo playing the event

Tony Wilson on former music biz favourite In The City, explains: “We give artists an opportunity through great venues, great production, great marketing and so on – but we also make sure we that we have a world class business audience there to see them. “And when I say ‘business audience’, it isn’t

primarily about those old routes to market, the major record labels. We put a very heavy emphasis on the digital side of things.” Here, we look forward to some of the best

moments attendees have to look forward to at this year’s celebrated Scouse shindig…

THE tech-heads Andrew Mains, COO of successful app developer Mobile Roadie – used by Madonna, Adele, Noel Gallagher, Take That, Miami Dolphins, Cristiano Ronaldo and LA Kings – has been confirmed to give a keynote address on the future of music apps (Thursday, 4pm). Mains has been Chief Operating Officer at

Mobile Roadie since September, 2011, where he oversees business development, grows the MR global sales team, and manages day-to-day operations. Andrew is a digital music and

entertainment industry veteran with extensive experience helping artists, managers and labels deepen engagement with fans. He previously worked as VP, sales and marketing

at Topspin Media and as head of new media at Universal’s Interscope Records where he guided the digital marketing efforts of artists such as Eminem, Gwen Stefani and U2, while participating in innovative partnerships with some of the industry’s biggest brands. Meanwhile, The LSC Digital Marketing Panel

(Thursday, 1.15pm @ Breakout 2) will see Darren Hemmings (Motive Unknown), David Emery (Beggars Group) and Karen Piper (Columbia) discuss digital marketing in the mobile age. There’s also a session on the latest

developments in music tech, featuring Stephen O’Reilly (Mobile Roadie), Olivier De Simone (WebDoc), David Adams (SoundCloud), Stefan Baumschlager (Rdio) moderated by Martyn Davies (Six Two Productions). Sound City will also be focusing in on the latest

in music discovery with a panel session looking at how we find (and consume) our music in the 21st


Liverpool Sound City always boasts a diverse, exciting line-up of new and old acts – and 2012 certainly hasn’t disappointed. From the chart hip-hop of Professor Green to the slick beats of Death In Vegas and the art pop of Django Django, Thursday should kick things off with a bang. Then on Friday there’s turns from

BBC Sound Of… winner Michael Kiwanuka and Domino’s hot solo hope Eugene McGuinness, amongst many other big names. Saturday rounds off the festival

element of LSC with the likes of James Vincent McMorrow and Kids In Glass Houses, plus the return of cult Scouse indie popsters Space. The full line-up for the three days is as follows:

THURSDAY Professor Green, Mystery Jets, Death In Vegas, Alkaline Trio, Slow Club, Django Django

Professor Green

Tim Hecker, Willy Mason, Forest Swords, Alt J, Chew Lips, The Heartbreaks, Stephen Langstaff, Stealing Sheep, TOY, Electric Guest, Mele, The Big Sleep, Willis Earl Beal, Last Dinosaurs, The Computers, Arcane Roots, Peace, Sheepdogs, JeanClaudeGoddamm, Dave Hause, Sunless 97, Folks, 8otto, Ahab, Alex Hulme, All We Are, Barbieshop, Bleeding Heart Narrative, Bonfire Nights, By The Sea, Clutter, COMA, Dinosaur Bones, Ex Easter Island Head, Faceless Nation, fiN, Fitz., Fossil Collective, Ghost Outfit, Gush, Hugh Keice, I am Dive, IDream In Colour, Jackson Firebird, Jay Stansfield, Jessie Rose, Jethro Fox,Kites, Luke Fenlon, Mausi, Midnight Youth, Midnight Youth, Milla and The Geeks, NOKIES!, People

In the Box, Pikachunes, Princess Chelsea, Roosevelt, She’s So Rad, Some Community, Stafraenn Hakon, Still Corners , Sun Drums, The City Walls, The Grande, The Hummingbirds, The Valkarys, Tibi & Her Cello, Tina In The Green Dress, We Are Animal, Yast

FRIDAY The Temper Trap, Michael Kiwanuka, White Denim, Niki & The Dove, Lower Than Atlantis, Eugene McGuinness, The Jezabels, Charli XCX, Pond, Clock Opera

Roadie trip: Andrew Main of Mobile Roadie will deliver a keynote address on the future of music apps

The Temper Trap

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