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27.04.12 MusicWeek 25
around the celebration of Xfm’s 20th birthday. We’re also doing a Music Media In The
Spotlight event with Matt Jameson from Amazing Radio and loads of others discussing topics like ‘What would you do if you were in charge of Radio 1?’ There will also be a focus on the independent
label market, a whole day dedicated to DIY and a strong focus on targeted network events including two big industry parties a day.
There’s also the Alternative Escape… We offer independent promoters who want to put their own show on the opportunity to do so as part of The Alternative Escape. The main difference is that they have complete control over the booking. They can put on their own line-up, so it could be a set of bands that one promoter, agency, or indie label is working with whereas the rest of the programme is completely controlled by us. A lot of the events are free to
well and so there might be a chance for people to see a band more than once. There are also some really cool and unusual
spaces booked for The Alternative Escape. Last year there was a gig in a tattoo parlour and even in a sewer. It opens up opportunities for more creative bookings and adds a really complementary dynamic to the event.
It’s really important to us that we have a large contingent of music fans there because we want to have a festival feel... it’s like being at a
a proper festival, it’s got a fantastic atmosphere, which is important”
Great Escape wristband and delegate pass holders. There might be bands that play The Alternative Escape that are booked in the core programme as
FRIDAY, MAY 11 9.35 The Digital Wedding Breakfast PANEL: Digital experts offer something old, new, borrowed and blue on how to get the most out of digital platforms, and propose the ultimate holy union of digital services. Hosted by Wired UK’s Duncan Geere. The Pavilion
10.35Music Media In The Spotlight - The New Music Press The Old Courtroom
11.00Meet The Bookers Convention Exchange @ The Dome
11.30Music Media In The Spotlight - New Music Radio The Old Courtroom
12.15 PPL presents Making Yourself Label Ready PANEL: Despite contrary opinion, recent research has shown that over 70% of new artists still want to get a label deal to help launch their careers. But we also know that, in uncertain times, labels are looking for artists to be further down the road in building a fanbase before making an investment. But what does that really mean? What are labels now looking for when signing new acts beyond great music? Where should new artists and their managers be investing their time and energies? And what are the revenue opportunities available while making yourself ‘label ready’? Label representatives and other industry experts offer insights and advice. The Pavilion
12.25 The MPA presents Music Supervision - Behind The Curtain
KAT MORRIS, THE GREAT ESCAPE
How difficult is it to run both the festival and convention side of The Great Escape and make sure they stand up to their respective peers? Do you have to match both dedicated festivals and dedicated conventions? I think we do and going into our seventh year I think we’ve managed to find a good balance. The team behind the event
have been on board since the first year so we’ve got a confident team and a confident structure. In terms of organising the event we’ve got a good system. I think the two sides
complement each other and that’s why the event works I think. We’re
bringing in industry and offering them the opportunity to listen to panels and debates and
PANEL: Pulling back the curtain on the mysterious world of sync, music supervisors will present examples of music synchronisation in action, and reveal the creative and practical decision making processes involved in selecting music for TV, film, games and brands. From the other side of the equation, sync experts from leading music publishers will discuss the process from the rights holder’s perspective. Ever wondered how a certain piece of music made it into that movie or advert? What were the factors at play and how was the final decision reached? All will be revealed! Panelists TBA. The Old Courtroom
13.50Music Media In The Spotlight - Xfm’s John Kennedy in conversation with Jon Hillcock The Old Courtroom
13.55 The Brand Band Partnership PANEL: Brands love music, and some want a relationship with new talent. But what are brands looking for when they work with new artists, what can they offer in return, and who should own any content brand band partnerships create? Leading marketers offer insights. Panel TBA. The Pavilion
14.45Music Media In The Spotlight – ‘What’s the point of music reviews in the digital age?’ The Old Courtroom
offering network opportunities but then they’re able to go out and do business and check out artists. Both sides of the coin are important. From the other point of view, it’s really
important to us that we have a large contingent of music fans there because we want to have a festival atmosphere, we want the bands to be playing in front of a really passionate audience. From that point of view it works really well because it feels like a proper festival, it’s got a fantastic atmosphere, which is important.
How do the attendance figures look compared to last year and where are people coming from? We’ve actually got a larger delegate sign-up than we had last year already, which is really exciting. They come from all over the world for The Great Escape. We have delegations coming from the US,
Japan, Australia, New Zealand and Canada as well as all over Europe. There’ll also be a strong contingent from Catalonia and the Balearic Islands About 30% of our delegates are from outside of the UK along with 40% of our artists. It has a global reach and festival bookers do
come to The Great Escape to see bands and book them onto their own events as a result. A lot of agents come as well so it’s very strong in terms of live opportunities.
14.50 The Great Festival Conversation IN CONVERSATION: Six years after they last appeared together on stage at TGE, Glastonbury’s Michael Eavis and Bestival’s Rob da Bank meet up once again to discuss the business of festivals. Though this time Rob will continue the
debate with three of the most exciting young festival promoters in the UK today. The Pavilion
15.40Music Media In The Spotlight - ‘What would you do with... Radio 1?’ PANEL:What would you do if you were
suddenly put in charge at Radio 1? It’s easy to criticise the pop station, but how would you make it better, assuming target audience and overall budgets couldn’t be changed? Four music and media experts offer their proposals - come see whose plans you find most convincing. The Old Courtroom
16.35 Record Of The Day present Track To The Future The Old Courtroom
SATURDAY, MAY 12 13.00 Noisey Talks PANEL: VICE’s Executive Editor Alex Miller is joined by the sharpest minds in music to strip-mine the pop landscape for nuggets of witty opinion. This TGE special of ‘Noisey Talks’ will be recorded for future airing on
www.noisey.com. Audio
14.20 How Soon Is Now? Richard King in conversation with Alexis Petridis The Pavilion
15.25 John Robb’s Pop Question Time The Pavilion
16.15 Heroes & Villains PANEL: Back by popular demand! Four music industry veterans discuss the best and the worst of the artists and music people they have worked and collaborated with over the years. The Pavilion
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