24 MusicWeek 27.04.12 PREVIEWTHEGREAT ESCAPE
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that’s emerging from there at the moment, and we felt it was an apt time to expand the focus on them at the event, with a view to them having increased opportunities and business success off the back of it.
How confident are you that you’ve managed to keep the focus on new music and you’re still moving forward with that philosophy? Really confident. Across the board there’s a good handful of names that have already started breaking through but the majority of our line-up is up-and-coming artists that are going to
ABOVE Greats at Great Escape: Ed Sheeran and Adele (pictured with Jack Penate) played previous festivals before they’d hit the top
make a real splash. For example, we booked Alabama Shakes ages ago and now suddenly they’ve really started to take off. Obviously we booked them because we knew
they were good, but it’s hard to predict just how big an act is going to be at that stage. We’re really pleased with Alabama Shakes.
There are a number of stars that played The Great Escape early on in their career, aren’t there? Yeah. In 2007 Adele played in a coffee shop called The Red Roaster Cafe to about 80 people, which is
a really exciting example. There are quite a few others as well; we had Bon Iver play in a mirrored spiegeltent in 2008, Gotye played around three years ago, we had Ed Sheeran play last year before he’d broken through properly along with The Vaccines and Dry The River who played around eight times at The Great Escape last year.
What should industry bods look forward to as far as the conventions are concerned this year? We’ve got an in conversation with Michael Eavis and he’s going to be on stage with Rob da Bank discussing the current state of the UK festival market, which should be really interesting. We’ve got John Kennedy being interviewed by
John Hillcock – who was actually an intern of John Kennedy’s years ago, which is quite a nice story –
THE GREAT ESCAPE CONVENTION GUIDE GET RIGHT TO THE HEART OF THINGS
Make sure you’re in the right place at the right time when the industry’s finest sit down to talk...
Thursday, May 10 10.30 PRS for Music presents ‘Are the creative industries losing the PR battle on legislative reform?’ PANEL: In January this year the US entertainment and tech communities went head-to-head in a very public debate over SOPA and PIPA, and both bills were derailed. Meanwhile back in Europe demonstrations began over ACTA, delaying the global intellectual property agreement’s ratification in some EU states. Coverage of both protests was widespread, though the tech community’s claim of ‘censorship’ probably stood out. Public opinion counts, but is the PR machine associated with such protests damaging meaningful dialogue between the two sides? Panelists TBA. The Pavilion
10.35 DIY In The Spotlight - Getting Started PANEL: Thinking about going the ‘DIY’ route and self-releasing your own music? Well, what exactly does that involve? Legalities, royalties, gigging, pressing CDs and getting online - everything DIY artists and their managers and teams need to know about going it alone. Featuring ACUMEN’s Josh Little (right), Republic Of Music’s Mark McQuillan, Sentric Music’s Simon Pursehouse and Adam Ficek. CMU’s Chris
Cooke moderates. The Old Courtroom
11.00Meet The Distributors Convention Exchange @ The Dome
11.30 DIY In The Spotlight - Getting Noticed PANEL: How do you get yourself noticed without a record company’s marketing budget? Digital, PR and DIY experts will tell you how to use social media, gigs, personal contacts and fans to build profile, and to engage the mainstream media and music industry. Featuring Create Spark’s Debbie Ball, Good Lizard’s David Riley, Music Glue’s Joe Porn and Chris T-T. CMU’s Chris Cooke moderates. The Old Courtroom
11.30 PRS for Music presents ‘Goodbye idiot box, hello smart TV’ PANEL:With a recent Nielsen report showing that 70% of woman and 60% of men now email, social network or surf the web while watching TV, 2012 looks set to be the year when the internet and television experiences truly merge. Tech companies large and small are already looking to capitalise on this trend, a move that saw BSkyB invest in one such firm, Zeebox, earlier this year. If tags on the ‘companion screen’ of the future can link viewers to the products they are seeing advertised on their TV, why not also to the artists whose music is being used in the commercial, or even the programmes they accompany? How can the music industry capitalise on this new trend to reach and engage new audiences? Panelists TBA. The Pavilion
12.00 ACUMEDIA presents What’s fair about copyright? Does UK copyright law give enough rights to the user? Professor Hargreaves, the man the government asked to review copyright laws last year, reckons not, and now ministers are looking into implementing his recommendations. Should users be able to make private copies of recordings? And if so should they pay a levy on portable music devices for the privilege? Should artists lose the right to have reworks of their songs taken off YouTube if the cover is a parody? Experts on both sides of the debate consider, support and challenge the changes to copyright law being considered by the UK government right now. Komedia
14.00 PRS for Music presents In Conversation The Pavilion
14.30Meet The Agents Convention Exchange @ The Dome
14.45 DIY In The Spotlight - Running A Label PANEL: If you’re a DIY artist, that basically means you’re running your own record label. The founders of four great independents reveal what launching and developing a record company involves, and discuss the challenges and thrills of running a music enterprise in 2012. Featuring Holy Roar’s Alex Fitzpatrick, Song By Toad’s Matthew Young, Memphis Industries’ Ollie Jacob and Tru Thoughts’ Robert Luis. The Old Courtroom
15.00 PRS for Music presents ‘See you at the Copacabana!’ with Will Page KEYNOTE: In March 2012 Brazil became the world’s sixth largest economy, pushing the UK into seventh place - and as hosts of the World Cup in 2014 and Olympics in 2016, the country’s profile is only going to grow. As London passes the Olympic torch to Rio, a ‘UK Season In Brazil’ will seek to raise the profile of British culture and business there, and strengthen political relations between the two nations. How can the British music industry benefit from this, and is Brazil an opportunity or threat to artists and rights owners? PRS for Music’s Chief Economist Will Page (right) will throw the spotlight on music in Brazil, presenting and discussing the numbers, successes and misconceptions. The Pavilion
15.40 DIY In The Spotlight - The Digital Tools Pitch Party The Old Courtroom
16.00 PRS for Music presents Make It Happen PANEL: Tune in as leading music business experts provide advice to three Great Escape acts on taking their careers to the next level. Tips on marketing, social networking, PR and live activity, and how to truly capitalise on analytics will be on offer, providing valuable insights, ideas and advice for all artists and managers as well as labels, publishers and agents looking to develop new talent. Look out for details of this year’s experts panel here very soon. The Pavilion
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