NEWS
Chatham Marine announces it is the official provider
of travel shoes to the Sahara Force India Formula One Team
Off-Price Show in new move after record show
• Excellent visitor turnout despite transport changes • Buyers and exhibitors hail show as one of the best • Show moves to new West Hall at Olympia • Next show over 70% sold out Organisers of the Off-Price Show reported very brisk trading and a mood
As the Grand Prix season gets underway, leading British deck shoe brand Chatham Marine announces it is the official provider of team travel shoes to the Sahara Force India Formula One Team for the 2012 season. Both stylish and functional, Chatham has established its position as one
of Britain’s key marine footwear brands. The company's very British style combines traditional craftsmanship with innovation, durable materials and attention to detail. Chatham deck shoes are well suited to life on the road and the busy demands of the Formula One travel schedule. Chatham has supplied all travelling staff with footwear from the current deck shoe collection. The 93-strong team will be wearing the classic style Deck in chestnut, Chatham’s most popular deck shoe for the last 20 years, as they travel to and from races. The team gave the shoes their first outing en route to the Australian
Grand Prix for the opening of the season – and are now set for the Chinese Grand Prix on the 15 April. Philip Marsh, Managing Director at Chatham, says, “This is a fabulous
association for us - and in fact it started at MODA. As the Formula One team gears up for the 2012 season it’s the perfect showcase for Chatham’s footwear, reinforcing our strong tradition of style and quality, and will drive our brand awareness in deck shoes. “Plus, as part of our ambitious plans to expand further into international
markets, this partnership provides a potentially exciting business opportunity in India. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”
Chatham’s British deck shoes join iconic British menswear brand Hackett who has signed as team travel wear sponsors.
Chatham Marine is the UK’s leading boat shoes manufacturer for men and women. Follow them on Facebook, Twitter, or Google+. For trade orders please call 0845 2700 217 or email:
orders@chatham-marine.co.uk Web:
www.chatham-marine.co.uk
of confidence over the two days of the London Spring edition (11th-12th March), with a number of new highs. Visitor levels were up 8.8% over last March, despite some previous uncertainty about travel arrangements due to the recent Transport for London Tube changes. There was a record level of international visitors to the event, Also announced was the move of the event to the new West Hall at Olympia, and by the end of the show, 71% of the new space had been sold out to existing exhibitors.
“Great show - we’re delighted the show was really busy and vibrant” said
IDEX Group’s Buzz Carter “The heavy demand for space in the new hall is a clear signal that the industry of both buyers and exhibitors enjoyed a particularly strong show over the weekend. The high numbers of international buyers and exhibitors further confirms Off-Price Show’s popularity across the globe.” This was echoed by attendees; Richard Hargreaves, from LJ & R Footwear, said: “This was our first appearance as an Off Price Show exhibitor and the show was well organised and filled with buyers from all over the world – this is exactly what we needed in the difficult trading conditions! We met quality buyers from the UK and most of Europe and have booked in for the next 2 shows going forward”.
Andy Mitchell, from Leading Lines, said: “Off-Price delivered a great
show once again. It’s ideal for sports fashion specialists such as ourselves. As regulars we return every year to meet and trade with new buyers from across Europe and the UK.” This was echoed by international ladieswear house,Saimex, whose Naveen Malhotra said: “The Off Price Show had a very busy and positive atmosphere, we met interesting buyers from the middle east, Africa and Poland and are excited about future business with them. The show was also very good for sourcing as we made very important and quality new contacts.”
Visitors also reported high levels of satisfaction, including children’s
wear buyer Micke Zdenek from Outlet 4 Kids from Czech Republic: “Great organization and thank you for the opportunity to improve our business. We were very satisfied with the show”.
There was also positive feedback regarding the internet-based business
improvement seminars. “These focused sessions were great for us, as we are now investing more in putting our shop’s identity on to the web. They were very informative and full of practical tips we can implement immediately”, said Mel Barnes from Birmingham’s Lemon Tree.
Chatham captures a behind the scenes look at the Force India team and
facilities, following a fitting session at Sahara Force India's Silverstone base. Follow this link:
http://www.youtube.com/watch?v=aE-INMY5it0&feature=youtu.be 8 • FOOTWEAR TODAY • APRIL 2012
The next Off-Price Show in London event takes place on September 23rd-24th 2012 in Olympia’s new West Hall More information can be found at
www.offpriceshow.co.uk
www.footweartoday.co.uk
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