CHERRY BLOSSOM
Renaissance of a quintessentially British brand…
Cherry Blossom is owned by the Holding Company Granger’s International, a global market leading British manufacturer of footwear and apparel after-care products that are distributed to over 40 countries worldwide.
ACCREDITATIONS
The Company prides itself with a comprehensive range of manufacturing accreditations including ISO9001, ISO14001, bluesign®system partner, BRC and members of SATRA which demonstrate its commitment to product quality, performance and unique world leading environmental credentials within the after-care category.
AWARD WINNING RANGE
Cherry Blossom won the ‘Best Below the Ankle’ Product Category at the inaugural Footwear Industry Awards sponsored by IFRA in March, which is a real testament to the contemporary design of this comprehensive range only six months after its launch.
CONSUMER RECOGNITION
Cherry Blossom has been a household name since 1906 and has the highest consumer brand recognition for a shoe care range distributed via the UK Footwear Retail Independents. 68% of a consumer research panel representing a cross section of socio-economic profiles named Cherry Blossom unprompted. Nearest specialist shoe care competitor 7%. Source: One Poll 2011.
DEVELOPMENT OF THE CHERRY BLOSSOM PREMIUM RANGE
Three years ago a major market research campaign was launched covering consumer and trade analysis with a view to establishing a strategically positioned, comprehensive range of shoe care products for the Specialist Trades. This has culminated in Cherry Blossom building on its iconic ‘Shoe Polish Tin’ credentials to span across Chemicals, Insoles, Accessories and Shoe Trees which were launched to the Trade in August last year. The range is bolstered by high impact modular display systems and a staff training programme to provide Retailers with the complete professional customer service solution in maximising incremental sales from the same foot fall.
SPRING CLEANING FOR SHOES THIS SUMMER
Spring is fast approaching and it is time to get ready for maximising those extra Shoe Care sales.
With Barbeques and Diamond Jubilee parties on the horizon make sure your customers ‘Party Proof’ their new summer shoes against those accidental spillages of soft drinks and alcohol by introducing Cherry Blossom Universal Protector that invisibly shields against these unwanted everyday stains.
DARE TO GO BAREFOOT
Nobody likes to wear socks in their summer trainers or deck shoes.
The sweet smell of a successful range...
Barefoot is the ideal, so Cherry Blossom has a comprehensive range of deodorising and highly absorbent summer insoles together with a spray shoe deodorant that are part of the ‘cool collection’. This range helps to combat foot odour and keep feet dry which also leads to prolonging the life of the footwear through reducing deterioration of the insides of the shoe.
These products are mainly bought on impulse so make sure you have strong focal displays of these sweet smelling summer favourites.
30 • FOOTWEAR TODAY • APRIL 011
MAY 22012
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