COVERSTORY
Spalding logo, all Spalding logos will be in secondary positions and not too intrusive as to deflect from an individual team or individuals identity. All primary decoration areas will be kept free to decorate as a customer wishes.
What are the advantages for retailers in teaming with Spalding’s new imprint business? The imprint sector has the potential to be a particularly lucrative area for retailers. There is a growing demand for custom- made sportswear and with schools, clubs and universities all needing personalised kit, there is a huge market that many retailers may not previously have utilised. This market sector also has the added bonus of bringing customers and the wider community into your shop who can then buy other products once inside. This has the potential to add real value to their custom offering. As you would expect from a brand of our stature, we offer a full range of marketing support and advice for retailers.
The market appears to be saturated with a variety of companies now offering a personalised imprinting service. Why should consumers consider Spalding? All too often, consumers invest in a product and after 6 months, the product has been replaced. At Spalding our product ranges are guaranteed for 3 years ensuring a long lifespan.
The new performance
sportswear has been made from a soft and lightweight polyester. The fabric is designed to wick moisture away from the body to the surface of the fabric where it quickly evaporates, to help keep the user comfortable and dry. Included in the range is a variety of Endurance and Base Layer products as well as our ‘One Team’ products to enable you to dress and perform like a team including tee shirts, vests, training shorts and polo shirts. We offer a core range of 33
style’s for men’s, ladies’ and juniors’ and all Spalding products can be mixed and matched to create the perfect line up to complement any existing kit. All the garments are ideal for embroidery and transfer printing and so team logos, slogans, name and numbers can be added to create your own individual, bespoke kit
Have there any challenges involved in entering the imprint industry? Obviously the market conditions
Everything is possible to him who dares A.G. Spalding
have been difficult, so undertaking any new project can be a risky process. We have had to be mindful of the public’s perception of the brand as primarily a basketball and baseball manufacturer. This has involved the need to change the recognition of the brand with an intensive marketing strategy to
emphasise the new areas of the business. We do however have an advantage over many other brands due to the long history and heritage involved with Spalding. Moving into the imprint industry will be challenge but an exciting one for both Spalding, retailers and consumers.
SGB-SPORTS.COM | 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44