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BETA | HOW TO WIN A DEVELOP AWARD


DEVELOP AWARDS COUNTDOWN TO JULY


This July will see the best there are from the European development sector converge in Brighton for the prestigious annual Develop Awards. Want to know how to be a winner for the 2012 event? Then read on


// THE CATEGORIES 2012 CREATIVITY


 New IP  Use of a Licence or IP  Narrative Design  Visual Arts  Audio Accomplishment  Publishing Hero


STUDIOS


 New Studio  Business Development  Micro Studio  Independent Studio  In-House Studio


TECHNOLOGY & SERVICES


 Technical Innovation  Use of Online  Tools Provider  Engine  Audio Outsourcer  Visual Outsourcer  Services  Recruitment Company


SPECIAL RECOGNITION


 Development Legend  Grand Prix


Mind Candy’s Michael Acton Smith


// CREATIVITY NEW IP


WHO’S ELIGIBLE? Any UK or European studio-made IP released in the last year and first premiering as a boxed retail product which has introduced an original brand plus new gameplay aspects and/or original characters to consoles, portable devices or PC.


LAST YEAR’S WINNER Enslaved (Ninja Theory)


PREVIOUS WINNERS 2010: Heavy Rain (Quantic Dream) 2009: LittleBigPlanet (Media Molecule) 2008: Lost Winds (Frontier Developments) 2007: MotorStorm (Evolution/SCEE)


28| APRIL 2012 USE OF A LICENCE OR IP


WHO’S ELIGIBLE? Any game released in the previous 12 months by a UK or European studio that is a proven quality title but is based on an external property (licensed or otherwise) not owned or created by its developer.


LAST YEAR’S WINNER F1 2010 (Codemasters Birmingham)


PREVIOUS WINNERS 2010: Batman: Arkham Asylum (Rocksteady Studios) 2009: LEGO Batman (Traveller’s Tales) 2008: LEGO Indiana Jones (Traveller’s Tales) 2007: LEGO Star Wars II (Traveller’s Tales)


NARRATIVE DESIGN


WHO’S ELIGIBLE? For this new award any game that has made clear efforts to balance and combine storytelling and gameplay design is eligible. Finalists will be those games which have successfully mixed narrative into the interactive experience. A project’s specific writers will be credited where possible. Both boxed and download games can be considered for this award.


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