This award is for a distributor active within the interactive entertainment industry, serving outlets large and small across the UK
CENTRESOFT
Focused, proactive sales teams at CentreSoft provide what it calls leading product propositions and a flexible, efficient operational
infrastructure for delivery on time and in full. And thatʼs all supported, the firm says, by a dedicated customer service team. The distributor
represents a broad portfolio of leading publishers including Sony, EA, Sega, Activision, Warner and Capcom. It was the distributor for not just one of the rival shooters hitting in Q4 2011, but both, overseeing the huge shipments for Battlefield 3 (EA) and Modern Warfare 3 (Activision). It continued its long-running support for indies, working with smaller stores and SCE UK to celebrate Februaryʼs launch of PS Vita.
ENTATECH
With more than 20 years of industry experience under its belt, Entatech is one of the UKʼs best independent IT distributors and in the last year seriously increased its games clout. The company's range encompasses more than 8,500 products from 65
manufacturers across sectors such as gaming and computing. Notable clients include Microsoft, AMD and Intel, as well as popular peripherals brand Mad Catz, making Entatech responsible for the latter's Tritton series of gaming headsets. The distributor is also one of SteelSeries' partners, and will help to bring accessories based on the hotly anticipated Diablo III to market.
GEM
One of the largest leisure and IT distributors in the UK, Gem has been in the business for almost 30 years and has maintained an excellent reputation. These days, the firm is more than just a distributor, boasting plenty of full service options whether that is in release, sales and/or marketing for physical goods, and now digital products as well. The firm says it strives to offer a vast array of products and a high level of sales service differentiation, and prides itself on working to add value to its relationships with partners.