THE FINALISTS 2012 YOUR TEAM • YOUR GAMES • YOUR AWARDS
Previous Winner 10th Anniversary
2010: Mad Catz 2011: Gioteck
This award is for any company that designs, distributes and/or manufactures its own brand of peripherals and accesories for use with home consoles, handhelds or PC – or those spun-off from bigger licences
A4T
Accessories4Technology is now in its seventh year of trading and its growth has not slowed. Back in September, the firm revealed it would be bringing its products to Japan thanks to a new agreement with a local distributor, venturing into territory rarely tackled by European peripherals distributors. Closer to home, A4T continues to ship licensed products for brands such as SpongeBob SquarePants and Dora The Explorer, as well as its 4Gamers official PlayStation range for PS3, PSP and Vita.
BIGBEN
The European accessories vendor continues to enjoy healthy sales for its products across all platforms. In particular, the firm saw a marked improvement from its 3DS range in the run-up to Christmas, thanks in no small part to the handheldʼs price cut last August. In the three months ending December 31st, 2011, the firm took a cool €161m in sales.
INSERT COIN
Gaming apparel is abundant online, but Insert Coin has managed to set itself apart from the competition. Working closely with charities, platform holders, publishers and media firms, the company offers a wide range of T-shirts and hoodies based not on game brands but on brands from games. Examples include an Animus hoodie from Assassinʼs Creed and Nuka Cola T-shirts from Fallout. The firm is now working hard to expand its growing customer base, exhibiting at consumer events like Eurogamer Expo.
MOSHI MONSTERS Mind Candyʼs colourful critters are fast becoming as well known for their plush toys, key rings and trading cards as they are for the original Moshi Monsters online game. The company has built a successful merchandise business on the hugely popular kids brand – to the point where it was able to open a temporary Moshi Monsters shop in a London shopping centre. Early last year, Mind Candy revealed it expected to generate $100m in 2011 from product sales alone – donʼt be surprised if it has actually raked in a lot more.