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progress. Here's a challenge to

change leaders: How do you explain what you’re leading your colleagues to, as opposed to what you’re changing them from? How do you focus on the pleasures of progress rather than the fear of failure? 2. Simpler is better.

I would never have achieved the results I did without the advice of a remarkable nutritionist named Joan Buchbinder, who serves as team nutri- tionist for the Boston Celtics. Joan has no crazy theories, no extreme opinions, no fads. She just offers endless good cheer and simple rules of thumb about nutrition, and then provides easy-to-use resources about smart stuff to eat, the best ways to shop, and, most impor- tantly, what to buy. In other words, radical

change is the result of all sorts of practical steps— not asingle burst of charismatic leadership or big-picture vision, but new habits learned and reinforced with simplicity and regularity. That doesn’t mean change has to happen slowly. Quite the opposite. For big change to happen fast, people have to embrace new ways of working or collaborating or eating— but the new behaviors have to be defined clearly. 3. Success breeds

success. This may be my least surprising conclu- sion, but it’s the one I experienced time and again. It’s striking how los- ing afew pounds gener- ates the enthusiasm to

continued on page 55 www.pcma.org pcma convene January 2011 53 Lights! Camera! Electricity!

EASA: ELECTRICAL APPARATUS SERVICE ASSOCIATION 2010 Convention & Exhibition—June 27–29, Orlando www.easa.com/convention

Contrary to its unassuming name, EASA has nothing to do with repairing hand mixers or

vacuum cleaners. Representing 58 countries, members of the international trade organization sell and service industrial electromechanical equipment that runs the gamut from electrical transformers to manufacturing equipment to convention-center elevators. And there’s a lot of innovation in the industry, according to Dale Shuter, CMP, EASA’s meetings and expositions manager, with an emphasis on energy efficiency and alternative-energy sources. At its 2010 meeting, which was held at the

Gaylord Palms Resort & Convention Center, EASA added a 100-seat New Product Theater to its show floor, giving exhibitors an opportunity to showcase their innovations. “It was to add some- thing that would attract attendees to the show floor,” Shuter said, “as well as to provide exhibitors with another venue where they could display their products.” EASA also was strategic

in the theater’s placement. “We set it up in a back corner of the show floor,” Shuter said, “which provided exhibitors a good reason to pick booths around the theater.” It was a big hit. EASA gave members first

shot at buying time slots, and they sold out before they could be offered to nonmembers. The association set up exhibitors with computer projection, a stage, and a sound system, so they could just “plug and play” their presentation. Most exhibitors had good attendance at those who promoted the theater at their booths, Shuter said. Everyone involved wants to do it again, she said, so EASA will offer the New Prod- uct Theater at its 2011 annual meeting in Denver. —Barbara Palmer

By adding a New Product Theater to the trade- showfloor, EASA not only gave exhibitors a new venue for showcas- ing products, they increased the value of the booths placed near the theater.