eMotionLab

eMotionLab is primarily concerned with emotional engagement. How and why do people become emotionally engaged with systems, and how can they use that knowledge to increase engagement with new systems?

This is of vital importance today when companies spend hundreds of thousands of pounds to develop brilliant solutions, and yet too often they fail to gain traction in the market place.

eMotionLab understand how to motivate and increase adoption, and are very well placed to help companies to develop products that will capture the hearts and minds of their intended audience.

Their scientists and designers have worked with companies as wide ranging as the BBC and NHS on projects as varied as videogames, websites and rehabilitation exercises, to ensure audience engagement with the final product.

To support the development and evaluation of emotional products, the eMotionLab team are experts in qualitative and quantitative research methods and user- centred design. This allows them to provide the following services:

• emotional product design • emotion capture and evaluation • physiological measurements (GSR, EEG, HR) • play testing.

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eMotionLab School of Engineering and Built Environment Glasgow Caledonian University Cowcaddens Road Glasgow G4 0BA

Email: jon.sykes@gcu.ac.uk Twitter: @emotionlab Facebook: www.facebook.com/ groups/emotionlab

www.emotionlab.co.uk

Scottish Development International

sdi.co.uk/dmci