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Bunnyfoot
Bunnyfoot conducts behavioural research on interactive interfaces, with the aim of optimising consumer experience and targeted interaction for websites, TV advertisers and game developers.
The company offers specialist services in game play and consumer engagement testing. Eye-tracking and biometrics are used to identify player engagement during game play and this technique, combined with other methodologies such as biophysiological measures, allows clients to understand and maximise consumer engagement and emotional response.
Bunnyfoot’s technology has the unique ability to analyse actual subconscious behaviour and immediate reactions without external interference. It is then possible to optimise the frequency and duration of high-adrenalin sequences in a game and to control game flow while maintaining impact and engagement for the player.
Bunnyfoot has an international clientele and has worked with published titles to understand and develop best practice, but the company is also keen to be involved with publishers at the early stages of game development.
The company has offices and viewing studios in Edinburgh, London and Oxfordshire.
11
Bunnyfoot 14-16 Jackson’s Entry The Tun Holyrood Edinburgh EH8 8PJ
Tel: +44 (0)131 5575902 Contact: Rob Stevens Email: rob@bunnyfoot.com
Scottish Development International