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AW NEOON STAND: 3383


 Valdeku 107H, 11216, Tallinn, Estonia


 +372 6559 206  awneoon@awneoon.ee


www.awneoon.ee


BALLY TECHNOLOGIES INC STAND: 3540


 6601 S. Bermuda Road, Las Vegas,


NV 89119, USA


 +1 702 584 7700  achacon@ballytech.com


www.BallyTech.com


COMPANY SERVICES Sign production


AW Neoon has over 20 years of experience in the signage market catering to the every brand enhancement need of every industry including all the major gaming and commercial brands. We are present with our signage throughout the ICE exhibition at all the major slot manufacturers including Atronic, WMS, Bally, Merkur Gaming. To commemorate 20 years of doing business internation- ally we will launch our new look and rebrand at ICE - AW Neoon has become AW Signs for our customers’ ultimate convenience. AW Signs will carry on AW Neoon’s proud work as one of Europe’s major suppliers of the casino signage with added emphasis on inno- vation, quality control, flexibility and approachability. You are very welcome to our booth to check out our latest innovations in casino signage.


KEY CONTACTS Reimo Luite, Business Development Manager • Anne-Liis Hunt, Sales Manager


COMPANY SERVICES Bally Technologies supplies gaming machines, casino-management systems, mobile, and interactive solutions for the global gaming industry


Visitors to Bally Technologies’ ICE exhibit will experience the innovation as Bally showcases an array of cutting-edge games, sys- tems technologies, mobile, and interactive solutions. The focus will be solutions that offer entertaining experiences to casino players, while delivering a return-on-investment to operators. Bally is unveiling new world-class licensed branded slot machines, such as Michael Jackson King of Pop™ and Grease™, compelling new game content, trailblazing play mechanics, and floor-wide bonusing applications via iVIEW Display Manager™ (DM) and the Elite Bonusing Suite™ that deliver a truly differentiated experience across the casino floor on any manufacturers’ games. Also in the spotlight will be the new Bally Interactive division, cross-platform offerings that include mobile, online, and systems versions of Bally’s popular land-based casino games.


KEY CONTACTS Richard M. Haddrill, Chief Executive Officer • Neil Davidson, Chief Financial Officer • Ramesh Srinivasan, Chief Operating Officer and President • Mark Lerner, General Counsel • Bryan Kelly, Senior Vice President of Technology • John Connelly, Vice President of Business Development


Stand #3540


the Innovation Your


Experience BallyTech.com


42 ICE 2012 OFFICIAL CATALOGUE & BUYERS’ GUIDE


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