Industry: Launch Pad
Recoverice planning to ease economic pain
Recoverice has released a series of pain relief treatments for winter sports addicts. R
ecoverice are planning to capture the outdoor first aid treatment market with their series of pain relief products that are designed to be used after major wipe-outs, accidental trips, slips and sprains. The origins of Recoverice lies as a UK start up business and subsidiary of Catch22, a privately owned independent specialising in providing solutions to the challenges posed to the independent retailer.
Catch22 was started 20 years ago by Lincoln Yates, an outdoor pursuits instructor, to help fund his love of travel and the great outdoors.
around the injury and feel the cooling, pain relieving sensation as it chills down the optimum temperature to reduce swelling, then leave to dry.
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www.sgboutdoor.co.uk
Simply rip open the waterproof pouch, wrap the compression bandage
Having explored 66 countries, Lincoln has tried and tested all the kit he recommends and sells through his web based business. Where he has seen gaps in the market, he has designed and manufactured products himself e.g. the Saklok, Personal Travel Safe and his latest invention, the Freestander folding mosquito net stand/frame. Lincoln came across the Recoverice Range by chance, was impressed by the quality of the portable ice wrap and asked the company for sole UK distribution rights. Recoverice’s flagship product is the Recoverice wrap - retailing at £3.99 for a 1m wrap or £4.99 for 2m. The wrap has been marketed an alternative to the traditional ice pack as it provides support and pain relief whilst allowing you to keep mobile and the
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continuation of blood flow to the injury. The Recoverice wrap also has the advantage over traditional ice packs due to added user mobility. “You can keep the wrap in your pocket, bum bag or day bag ready for use” says Bennett. “Simply rip open the waterproof pouch, wrap the compression bandage around the injury and feel the cooling, pain relieving sensation as it chills down the optimum temperature to reduce swelling, then leave to dry.”
There are a number of other Recoverice products to help supplement the wrap. These include the Muscle Rub that helps soothe aching muscles after strenuous exercise. It is advised that the product is used as a bath soak or massage directly into the affected area. The Muscle Balm alternatively offers pain relief for dull and sharp pains. The Balm contains MSM and menthol, which can help ease arthritic pain. Users should alternate the Balm with an ice wrap when any flare-ups occur.
With the increasing popularity of extreme sports and the emergence of new outdoor interests such as Free Running and Parkour, retailers should use this opportunity to cash in on products that can be used for these pursuits. Injury prevention is an important aspect of these activities so products like the Recoverice range may prove to be popular with consumers.
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