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ADVERTORIAL


Mouser Electronics Helps Design Engineers Win the Race Against Time


Search the most advanced semiconductors and electronic components via our mobile site, MouserMobile™


The global design-fulfillment distributor stocks the world’s widest selection of the latest semiconductors and electronic components.


and design engineers have easy access to best-in-class service and technical support in their native language. Mouser provides specialized services, such as no minimum orders (broken packs are no problem). Customers can request quotes, check inventory, follow up on their order status, or quickly place orders in their local currency and receive free shipping on orders valued more than 50€.


Mouser Electronics: One Source for Engineering End-to End Design Solutions As a top engineering resource and global distributor for semiconductors and electronic components, Mouser provides the fastest introduction of the newest products and breakthrough technologies from more than 450 leading suppliers. In an industry where most electronic distributors are geared towards supplying high-volume quantities for mass production, Mouser concentrates its services on the design chain – from product concept, prototype creation, testing to new product introduction or pilot runs. The company’s customer-focused distribution model caters to design engineers and buyers demanding small to medium quantities of the latest products for their newest prototypes and designs.


Advanced Technologies = Less Time Spent in Design


Mouser remains steadfast in having the newest semiconductors and other needed electronic components across all categories ready for immediate delivery. They ship orders same-day from their state-of-the-art distribution facility that spans over 150,000 square meters and is AS9120A certified. “European designers can have confidence that they are designing in the newest products utilizing the most advanced technologies – yielding an edge in features, product lifecycles and faster time to market when they purchase from Mouser,” says Mark Burr-Lonnon, Mouser Vice President of EMEA Business. As a result, design engineers do not have to worry about obsolete components specified in the design, resulting in costly redesigns, manufacturing delays, or possible project termination.


Semiconductors: The Square Root of the Design Equation


While forecasts for semiconductor growth for 2011 have been erratic all year, semiconductors still remain the main enabling technology. Growth projections have slowed over the past few months but continue to be steady. In looking at Gartner, for example, worldwide semiconductor growth was up 5.1% in June. IMS iSuppli forecasted a 7.1% growth in June, up from 7.0% in the first quarter. Growth was lowered a notch to 4.6% in August and 2.9% in September. However, according to the Semiconductor Industry Association, semiconductor billings are up 4.4% through August 2011 compared to the same period last year. Impacting semiconductor revenue is increased semiconductor content in cars. Automotive application


specific semiconductors have experienced double-digit growth year-to-date. Among the key design factors driving up growth in the auto industry are the addition of new entertainment features, Internet connectivity, navigation, safety and eco- friendly applications that increase performance while lessening the carbon footprint.


In addition, smartphones and tablets continue to increase in sales as the market shifts to the mobile web. According to research firm IDC, more Internet users will access the web through their mobile devices than through wireline devices by 2015. As more consumers go mobile, increased functionality such as touch screens, connectivity, computing power for video, audio and media processing, plus longer battery life are major design challenges in the development of the next generation of 4G products.


In response to this dramatic growth, Mouser supplies semiconductor solutions from the world’s leading innovators, including Texas Instruments, Maxim, Infineon, NXP Semiconductors, ON Semiconductor, ATMEL, Microchip, Freescale Semiconductor, just to name a few, ready for immediate delivery. “At Mouser, we see semiconductors as being the key enabling technology,” Burr-Lonnon explains. “Semiconductors impact virtually every sector and marketplace and are the number one technological and industrial driver for new design – spearheading innovation across growth markets like healthcare, energy, mobile and the auto industry. In fact, semiconductors are to electronic product design what iron and steel were to manufacturing in the industrial revolution.”


The Service Component: Available in Large Supply


Instrumental to Mouser’s European success is its worldwide local support, backed by nine European Customer Service Centres, including an office in the UK, staffed with local service representatives that provide the very best customer service – regardless the size of the customer or the size of the order, assisting design engineers in bringing their designs to market faster. Mouser also has local branches in Germany, France, Czech Republic, Spain, Italy and Israel, and brand new offices opened in September 2011 in Sweden and The Netherlands. In total, Mouser operates 19 global centres spread across the continents of Europe, Asia and North America to serve customers.


Behind this growing network stands Mouser’s commitment to gratifying and astonishing customers with excellence in customer service, order accuracy and on-time delivery. Buyers


Quickly Access What’s Next with Multiple Sales Channels Mouser has chosen a slightly different business approach than its competitors. At Mouser, design engineers and buyers have 24/7 access to the newest products through four sales channels – MouserMobile, Internet, catalogues and sales branches. Having four sales channels ensures the newest products for design are always easily within reach, regardless of when or where the customer happens to be at any given moment.


MouserMobile is a full-capabilities website that has been optimized into a mobile format. It stands as the industry’s most advanced, multilingual, multicurrency (16 in all) mobile site for design engineers and buyers. It supports more than 25 mobile platforms, including the iPhone and iPad. Mouser’s website is updated daily with new products, plus supports 15 other languages and currencies. Mouser.com provides immediate access to more than 2 million part numbers for easy online purchase, plus houses more than 6 million downloadable data sheets and reference designs. It hosts over 1,400 Product Knowledge Center product and technology training sites complete with detailed information, application notes and key features on products and technologies, says Kevin Hess, Mouser Vice President of Technical Marketing. “We even go a step further by providing early identification of components considered obsolete or Not Recommended for New Designs (NRND), plus we provide a Project Manager tool with automatic reorder, BOM import capabilities, and automatic order confirmation.” Hess says the company continues to provide a printed catalogue for its customers. Mouser takes extra care to revise and remove obsolete products while adding thousands of new products with each new catalogue edition. In response to being more eco-friendly, the catalogue’s paper is recycled, Hess says. Plus, customers have immediate access to Mouser’s virtual, interactive catalogue, Mobile-compatible, or full PDF version online at mouser.com.


mouser.com


Suite C, First Floor, Artisan Building, Hillbottom Road High Wycombe, Bucks. HP12 4HJ, United Kingdom Tel: 01494-467490 Fax: 01494-467499 Email: uk@mouser.com


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