4. MASS EFFECT 3 EA....................................................................................360
0
Week Ending December 17th
FIFA 12 became the best- selling game over the Christmas period thanks to discounting at retail. In fact, many games saw their prices slashed both in the run up to Christmas Day and in the Boxing Day sales.
The games market generated £48.6m in the post-Christmas week – a drop of 45 per cent over the week before. More than 2m video games were sold at retail, representing a 39 per cent week-on-week dip in unit sales.
Week Ending December 24th
It was a quiet week for new releases, with Nintendo’s Boom Streethitting shelves. Only one game in the Top 30 saw sales rise – Bethesda’s Ragehad a one per cent increase with the FPS sitting in the charts at No.12. Meanwhile, Star Wars: The Old Republicfell to No.38.
Week Ending December 31st
Although there are no major new releases out today (Friday, January 6th), there are a few bigger titles out later this month. The Sims 3 Master Suite Stuffis out on January 24th on PC and Resident Evil: Revelations hits 3DS on January 27th.
Share of Games & Consoles TV Advertising (TVRs)
11.1% 14.0% 4.1%
4.26% 31.0% 6.3% 7.4% 5.0% 1.0% 4.4%
WE KNOW millions of pounds are spent on advertising games on TV. But how has this helped influence each publisher’s market share in terms of unit sales? Thanks to the success of Modern Warfare 3, Activision was catapulted to the top of the charts in November. This was achieved with only 11.1 per cent of the TV advertising market, thanks to smart deployment of airtime, coupled with a strong product and great creative. Nintendo’s sales share is roughly a fifth of its share of the TV ad market. However, no doubt the format holder’s airtime has been targeted against more efficient cost audiences such as housewives with kids. Games TV advertising is usually bought against males aged between 16 and 34 years old. This can be as much as double the cost per thousand viewers when targeting housewives with children.