g resolutions
Stop pretending social media doesn't matter
Despite the ongoing rise of social media marketing restaurants have mostly ignored the trend, preferring to engage customers in more traditional ways. Well, the time has come to engage using social media. The investment is small, the potential gains are big, and as adoption continues to increase so will the cost of not participating.
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What’s surprising is how often restaurants “set it and forget it” – settle on one or more specials/promotions and then rotate the same thing through over and over again on a set schedule.
2012 is the year to resolve to take your promotions to the next level. Just talking people into going out at all is hard enough these days, so you can be sure the same tired hap- py hour drink specials from the 2000s aren’t going to do it by themselves.
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Let customers pay what they want
Some restaurants have gone as far as making pay-what-you- want their only pricing plan. You may not have the sand for that, and understandably so, but that doesn’t mean you can’t hold special events with pay anything as the core of the promotion. Even if you only break even, the buzz around the event will help you snag more regular customers.
10 1 1 9 Get new menus
Drop the dollar signs, highlight the good margin stuff, and put your best sellers in the middle of the list – all proven ways to get your customers buying your bread-and-butter entrees.
12 Tundra Specialties Give away your cooking secrets
Yeah, then it’s not a secret anymore, right? Maybe so, but your restaurant isn’t a secret anymore either, and that means more customers. Nothing makes a customer remember you like being let in on all the stuff going on in the back of the house. You could even put on a cooking class in the restaurant and watch the foodies swarm in.
Create a youTube channel
You or someone in your restaurant already has a flip video recorder (even the latest iphone will work!). Put these wonders of modern technology to work making behind-the-scenes videos about your establishment. Uploading them to youTube is free and pretty simple, and now you’ve created another way to talk to your customers when they’re not in the restaurant.
Raffle for charity
Everybody loves a raffle, but you probably haven’t done one in your restaurant because you’re not sure why you would give stuff away to people who are paying to eat there anyway. This is why: you collect every single email address in the room when they enter the raffle. Now you have a way to entice all those customers back over and over.
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p. 10 More Marketing Resolutions
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