This page contains a Flash digital edition of a book.
Manual Can Openers • Nickel plated cast iron base


Poseidon™ Scale Model WSC-10


List Price $ 675.00 Sale Price $ 344.99


Model Can Size No. 1


Up to 11” tall No. 2 Up to 7” tall


Sale Price $ 99.99


$ 79.99 Model No. 1


Digital Scale Model E-160


List Price $ 399.00 Sale Price $ 219.99


• Precision portion scale • Two unit options (oz. and g) • 160 oz. x .1 oz. • 160 oz. x 1


/8 /8 ”” x 63 /4 oz.


• 5000 g x 1 g • 57


” stainless platform


• Zero tare button • Large LCD display • Battery and AC power • 9 volt battery not included • AC adapter included


1 year warranty Made in the USA


• Six capacity display options • 10 lbs. x .1 oz. • 5000 gm x 1 gm • 6” x 63


/4 Made in the USA ” stainless platform


• Self calibrating • Zero tare button • Submersible for easy cleaning • Battery and AC power • (4) AA batteries not included • AC adapter included


1 year warranty


Digital Scale Model DFG-160


List Price $ 289.00 Sale Price $ 149.99


• Precision portion scale • Three unit options (oz., fractional oz. and g) • 160 oz. x .1 oz. • 160 oz. x 1


/8 /4 oz.


• 5000 g x 1 g • 6” x 63


” stainless platform


• Large LCD display • Battery and AC power • 9V battery not included • AC adapter included


1 year warranty Continued from p. 10


2012 marketing resolutions tell your guests to order themselves 14


continued


Kiosks add a couple key benefi ts to a guest’s experience, at least in a quick service restaurant environment:


IMPROVED ORDER ACCURACY. Whether or not kiosks actually reduce the number of botched orders is up for debate. Regardless, guests feel like orders are more accurate because they are directly involved in the order taking process, and that perception can go a long way towards improving a restaurant’s overall customer service.


GUESTS BUY MORE. Having an interactive menu that automati- cally suggests upsells, lists the best menu items fi rst, and advertises specials without forgetting is a potent weapon for restau- rants. Guests who use kiosks are more likely to spend more and order more than those who order from a human.


This means a restaurant using kiosks can shift staff from being order takers to order fi llers and service providers. In fact, the restaurants that have intro- duced kiosks did not have to cut any staff because order volume went up sig- nifi cantly.


Naturally kiosks are going to have to run their course in the quick service segment before independent restaurants start considering them. But a future where all menus are electronic and interactive is not that far off, and restaurateurs stand to benefi t immensely from this new tech- nology.


p. 17 Trends Tundra Specialties 888.594.4183 Stop hating groupon


Many restaurants have used it, few have liked the results. Like it or not, groupon is here to stay! So stop being a hater and start getting the most out of your coupon-cutting patrons by collecting as much information from them as you can so you can try to turn them into regular customers.


Build a good website


By good we mean “informational.” When a customer visits your website they want three things:


15 Menu Map Contact


Take down all the fancy pictures and put those three things first.


13


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60