headaches away from new companies setting up; that’s the big advantage we have over other shopfitting companies because they don’t have that experience.” “With regard to sourcing
items,” adds Gavin, “we’ll always look to drive down prices. We find the best prices and value for the customer. Every cost that comes to us gets reflected to the customer. It’s totally transparent; if people want to see what we’ve paid, we don’t mind. That’s the way we work. “It’s a competitive market and I believe we can get a share of that market.” To achieve their
comprehensive turnkey solution, Sportsbook work closely with Northwich-based Thinkprint, who produce the header graphics, and with Swansea solicitor Bill Parry. “Thinkprint’s visuals are outstanding,” says Wayne. “They’re not the sort you would associate with a small independent; they’ll make you look like you’ve 50 or 100 shops. Their graphics can be edited to fit any company’s colour scheme. “I’ve known Bill Parry for
15 years. He’s very good at what he does and treats you as a person and not just a client. He has over 30 years experience in licensing and conveyancing. “It’s like a family in a way. We deal with people we trust
Irish Lottery graphics inside the Bromborough shop
and have a lot of time for and who we know will do their jobs well. “We feel we’ve got a very
good, professional brand and we offer a professional service. We’ve got a shopfitting team of four at the moment. We’d like to have the demand of work whereby we can expand that workforce.
“A lot of independents get left behind as regards technology and moving forward with the times.
Star Sports enters financial spreads
RAPIDLY EXPANDING BOOKMAKER Star Sports has entered the financial spreads market with the launch of Star Financials in conjunction with Irish spread betting firm WorldSpreads. The link-up will provide Star
Sports’ clients with over 4,000 markets in which to trade, including stocks and shares, foreign exchanges and a wide range of commodities. Star Sports MD Ben Keith commented: “This is an exciting new development for us all. We have every confidence that with our emphasis on exceptional service and WorldSpread’s
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leading platform, Star Financials will be every bit as successful as Star Sports has grown to be in just two years.” By way of welcoming new account holders, Star Financials will cover net losses in clients’ first eight weeks of trading up to £250, when they make an initial deposit of £500 and place a minimum of ten trades. Speaking at the Bookmakers’
That’s not their fault; it’s just the nature of the industry. Inevitably shops get tired. In order to compete you need to refresh them.” Sportsbook Estates place high importance on their after sales support. Says Gavin: “Some people worry what sort of support they are going to get afterwards. When I say ‘support’ I mean picking up the phone and calling us with any questions. We won’t
want to trade on is there for our clients to look at. “After Star Sports ‘fixed’
betting and our spread betting site Star Spreads, financials is the next natural evolutionary step for the company. There’s not really another form of market after that, so what we have to do is concentrate on what we’re doing and continue to do that well. “We’ll continue to advertise
Trade Fair, Star Sports’ Luke Tarr added: “A lot of firms are offering financials to give a complete betting package. Star Financials has got a great platform with WorldSpreads. Every single market that you’d
heavily and continue to sponsor but we’ll also look to take over other firms. It’s a tough time for independent bookmakers and there will inevitably be some that go under in the next twelve months. We want to be on hand to take over their phone business and try and grow from there.”n
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dismiss them just because we’ve finished the job and been paid. You can pick up the phone and 90 per cent of the time it can be resolved over the phone. It’s a case of building a good relationship with customers. Any problems, give us a ring. “We want people to tell other companies that they should give Sportsbook Estates a call.”n
News in Brief
William Hill signs with ESPN
William Hill has become the exclusive sponsor for ESPN’s UK coverage of Italian, Russian and Dutch football. Under terms of the deal, the British betting firm’s branding will appear on the pre-show and end- break TV bumpers, and will extend to ESPN’s various preview and review TV shows around the leagues. n
BOS Magazine November/December 2011 9
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