Trade Fair News


DailyForm’s multi-sport capability


MRG’S DAILYFORM OFFERS the punter a technological alternative to the traditional newspaper when it comes to weighing up a horse race. With details of the last six


runnings of each horse, a week’s worth of race results, Jackpot and Placepot details, jockey pointers and non-runners, the system is an up-to-the-minute guide for the punter. The company’s Darren Macdonald


computerised screen responds to the touch and can deliver pretty much anything to help in making a selection. “It is as good as it gets data


said the


Company spokesman Ian Hunter said: “It is all about managing and setting up automations, putting more movement onto the screen. Once it is set up, BIDS 5 will do what you want day in, day out. The system can push marketing to create more activity at the tills.” Ian said MRG will brand the


screens in colours and logos the bookmakers want. “The whole design will be


wise,” he said. “It has everything you need to make a decision. The fonts are nice and clear, whereas newspapers are more difficult to read. If you want to see who Kieren Fallon is riding for example, it will tell you, or you can look for particular horses and see which race they are running in.” DailyForm has a multi-


sport capability, including greyhounds, golf, tennis and football, and it can tell the user what betting opportunities there are for events on television. It is ideal for the punter, as the information is in a compact format. MRG were also showcasing


BIDS 5, which follows on from the work they have done in New Zealand.


exclusive to them if they are a small group. Whatever the size of the screen, the marketing around it will give people all the information they can ever want. “It could even incorporate


social media and Twitter feeds for example.” Ian also had news of a move


in the pipeline for MRG be- fore Christmas, to an old mill in Gloucestershire. Their new premises has been


revamped and will increase floor space to 13,000 square metres, more than enough room for the company’s staff.n


For further information please contact:


Ian Hunter


Tel: 01453 751871 Email: ian.hunter@ mrgsystems.co.uk www.mrgsystems.co.uk


TurfTV stand


TURFTV,WHICH OFFERS betting shop pictures from 31 UK racecourses, is introducing a new tariff from the start of 2012.


bands, meaning that what bookmakers pay is based on number of shops as opposed to the previous single blanket rate for all betting shop operators. With a slight rate increase of


Picture: Mary Pitt There are four payment


the service be shown in 100 per cent of an operator’s shops, regardless of size. There is no minimum take-up for operators with one to nine shops; an operator with 10 to 100 shops must take the service in 80 per cent of the total estate, for those with 101 to 1,000 shops the figure is 90 per cent, and over 1,000, 95 per cent. An abandonment rebate


4.8 per cent, due mainly to the increased cost of media rights, the base price for both new and existing customers for 2012 will be £7,380 (exclusive of VAT) for ten shops or less. The next band of 11 to 30


shops will pay £7,250, followed by £7,100 for 31 to 1,000 shops, and £6,950 for 1,001 and higher. The rates apply for a


minimum contract term of two years. There is a £250 annual ‘sole trader’ discount for single shop operators. A minimal 3 per cent increase has already been announced for 2013. LBO bands are applied


will kick in when a minimum threshold of 7.5 per cent of BHA fixtures have been lost. These changes stem from listening


comments, and will apply to all customers renewing their TurfTV contracts from January 1, 2012. Launched in April 2007,


TurfTV is now available in 95 per cent of UK betting shops and has recently announced that William Hill have renewed their agreement to continue to take Turf TV across their estate until 2018.n


incrementally to produce a blended average rate dependent on the size of the estate - the larger the operator, the lower the average rate. For example, an operator with 25 shops would pay £7,380 for the first ten shops and £7,250 for the next fifteen to produce an average blended rate of £7,302 per shop. Also being introduced is


MRG Multiview screens Picture: Mary Pitt 24 November/December 2011 BOS Magazine


a minimum take-up plan, replacing the requirement that


Please mention BOS Magazine when replying to advertisements


For further information please contact:


Steve Walsh


Tel: 0208 614 4070 Email: steve.walsh@turftv.co. uk


www.turftv.co.uk to customers’ TurfTV


announces new rate schedule


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