Trade Fair News


Super Soccer links with Abelson Info Hitting the target with their new ‘GPS’ application


IT’S ALWAYS GOOD to see the Super Soccer team at the Trade Fair and, sure enough, they turned out in force this year, headed by founder and MDTony Walpole. Among those in attendance


was their long-serving but new-look office manager Karen Leeson – ‘new look’ in that since last year’s Trade Fair she has shed seven and a half stones in weight. Having dropped from 24½st she is well on the way towards her ultimate 12st target, a feat she puts down to “the encouragement of Tony – and Slimming World”. Karen’s weight loss has been


client base of customers who are taking our goalscoring prices already. They’re looking for a resulting solution and this is the ideal solution. “It’s been in the pipeline for


Jeyaratnam explained: “Abelson Info are industry renowned as a fixture and resulting specialist.They provide William Hill’s, Ladbrokes’ and Betfair’s football fixtures and results, with Ladbrokes also receiving scorer results. So with their expertise in that field and our original compilation, the two work well. “The big firms tend to have


just about the only downward trend for the Birmingham- based company, who have recently teamed up with sports data providers Abelson Info to produce a Goalscorer Prices & Settlement system for bookmakers. The new ‘GPS’ system provides a complete goalscorer market solution, from set-up to settlement. Super


Soccer’s Jeevan


Super Soccer Team (l to r) Steve Fennell, Karen Leeson, Jeevan Jeyaratnam and Tony Hollister.


be very accurate and very fast. It’s a very tight package and it’s bespoke to work with any of the backend of the EPOS systems, so any firm can take it. “We certainly feel there’s a


gap in the market for a product like this. Between ourselves and Abelson Info, with our expertise at odds compilation,


Picture: Mary Pitt


you get the odds, you get the markets, you get them settled and you get it done fast. “We send prices for markets


– if they want to tweak them that’s always possible – and we settle everything up-to-date and deposit it straight into the customers’ accounts. So it will marry up well with our current


New menu from The Global Draw


to employ a lot of staff on Saturday afternoons to result the first goalscorer markets. There are a lot of ‘voids’ in there; a lot of players who are not going to play. “The key is recycling the


money as fast as possible into the customers’ accounts. This will do that – it’s an automated feed so as soon as the team sheets come through, any refunds will go straight back into the customer’s account. “That’s just one of the


12 months, and in the last three months we’ve finally seen the fruits of our labour and we’ve now started to market it. Steve Fennell, Super Soccer’s general manager, added: “We were already dealing with customers who were subscribing to us for the goalscorers and prices, and effectively they were subscribing to Abelson for other fixtures and resulting. We’ve brought those two solutions together and made it the complete package.”n


For further information please contact: Karen Leeson Tel: 0121 666 4500


Email:admin@supersoccer. co.uk www.supersoccersfeed.co.uk


things constantly but the menu is not something we do that often. The old version had five categories, so this is easier to promote new games. Also, we are aiming to get repeat customers by giving free plays and cash match, so if you stake £5 you get another one on top.


be coming the way of independents, produced in- house by our content team. We are always improving our back office behind the scenes technology and have ongoing promotions for independents. The key is not to overload, and to make sure they are making money with what they have got.”n


advantages. Another is that it saves a lot of wages, because you’re not going to need people there to result it.We’re doing that work for you. “Thirdly, it’s far more accurate than manual labour as the capacity for human error is reduced, so the data is going to


visit www.bosmag.co.uk


For further information please contact:


Rav Rana Tel: 0208 912 9117


Picture: Mary Pitt


THE GLOBAL DRAW has recently launched a new menu for independent bookmakers on its popular machines.


Rana said it is easier to promote new games with this facility. She said: “We are changing


Marketing manager Rav


Email: r.rana@theglobaldraw. com www.theglobaldraw.com


BOS Magazine November/December 2011 33 “Key Bet Roulette will


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