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Connectors


DElivEring groWth throUgh DiStribUtion


Investment in its distribution channel is helping Foxconn support European buyers with quality products and service


Foxconn's senior director sales andmarketing EMEA,WilliamNeen and accountmanager NWInG EMEA, Joanne Jones enhance support for European purchasers


With purchasers always looking to reduce their vendor list, Foxconn's product range is tailored to help customers aggregate purchases froma single supplier.


Working froma


strong foundation of research, development and innovation in the electronicsmarket, Foxconn has the privilege of being a tier one partner, as well as a preferred supplier, tomany computer, communication and consumer electronics firms. As a result Foxconn’s portfolio provides buyers with an approved vendor for a wide range of products, which should help reduce the ‘cost’ of managingmultiple suppliers in their supply chain.


As the saying goes, 'time equalsmoney,' so Foxconn's channel


strategy is direct and simple: to help all customers accelerate the 'time tomoney' process.


Foxconn also operates a completemanufacturing process from


A-Z, which providesmaximumcontrol over output quality. The result is that Foxconn parts offerminimal throw away, so there are less costs associated with having to second source products due to quality issues.


What about UK?


Focussing on UK buyers, Foxconn has been investing in its UK distribution infrastructure. The company's Network Interconnect Group (NWInG) division has increased staff in the UK and set up an office in London. A number of new personnel have been hired, including the addition of a dedicated accountmanager, Joanne Jones, for the distribution channelmarket. This investment has


26 | November/December 2011


already had a positive impact, as enquiries and sales have increased bymore than double on last year’s figures.


Foxconn is also looking at new ventures within the distribution


market and will focus on growing its current distribution channels in the UK, Germany, Israel and Italy.


With SMEs expected to pull the UK and Europe back to growth,


Foxconn is working hard to support this effort. Having worked successfully with a variety of well-known brands since its inception in 1974, Foxconn has picked up a wealth of experience which it strives to pass on to SMEs. Foxconn understands that small and mediumenterprises can benefit fromthis and that they are a substantial part of the growth of the design, research and development sector. Small ideas can grow into big opportunities and Foxconn aims to promote this culture.


Supporting Europe


Looking at Europe as a whole, Foxconn boasts an impressive market reach with a diverse distribution channel. The company has distribution/agents in Europe and theMiddle East as well as a focus on bringing in new partnerships. This has resulted in a venture withMSC Vertriebs in Germany.


Ultimately, Foxconn is focused on ensuring that its products are


available within Europe and on the right route tomarket expansion in the long term. Looking to the future, Foxconn is looking to establish joint ventures in the Nordic, Benelux and Russia regions to better support purchasers in those areas. The aimis to simplify the seemingly insurmountable logistical challenges faced by areas outside of the European Union. Sourcing the best channel into countries like Russia and some Northern Europe countries would provide access to the innovative ideas that will drive progress into the future.


www.foxconn.com www.electronics-sourcing.eu


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