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USS MARKETING & SPONSORSHIP UPDATE By Tamara Castellano


What a year! By the time you read this issue of Racing Blade, I will have been at US Speedskating for a little more than a year. And while we’ve accomplished a lot, there is still much to be done. Here are some highlights from the last year.


The New Face of US Speedskating


As most of you now know, we launched a new logo and brand back in May. After an exhaustive process of mar- ket research, feedback from members, athletes, staff and sponsors, we settled on the logo you see on the pages of this magazine today. So far the feedback has been very positive and we think the new brand represents where we’ve been and where we’re going in the future. Before the end of the year, you’ll see the brand unfold on things like signage, apparel, and many other elements. We will also roll out a new graphics standard manual for clubs and associations for use of the new logo and brand. Special Thanks to our Partner and Creative Agency Struck- Axiom for all of their efforts in designing our new brand.


Apparel, Apparel, Apparel We finally have a new apparel spon-


sor…Welcome Under Armour! On Friday, October the 21st, we proud- ly announced Under Armour as our new apparel partner. Their sponsorship goes


through 2014 and they will be supplying the athletes with performance apparel, racing suits and shoes.


Q: When can members, parents and fans buy new apparel with the new USS logo?


A: USS has a new online store, which launched on October 17th. The store is stocked with official team gear, t-shirts, sweatshirts, hats and much, much more to come in the future. Visit it online at usspeedskatingshop.com. The new store is being managed by Team Fan Shop.


Team Fan Shop also


manages online stores for Team USA, USA Swimming, the NCAA and a long list of other sports properties and teams.


Sponsor Update


Our sponsor family has grown a lot in the last year and we are grateful for their support. Although you’ll see their ads on the pages of this magazine, I would like to take a moment to recognize each of them for their tireless support of US Speedskating. I hope you’ll take advan- tage of the deals (see the member deals page for more information) they offer and patronize them as often as possible.


US Speedskating Partners


BMW USANA


Jenny Walter Marketing Coordinator jwalter@usspeedskating.org


StruckAxiom Ashworth College Under Armour


US Speedskating Sponsors


24 Hour Fitness Froedtert Sports Medicine Ludus Tours PowerBar Symbol Arts


US Speedskating Suppliers


Pamel Vision & Lasik Maple Skate


Marketing Staff We now have a marketing department


and we welcome your input, comments, ideas and sponsor referrals. Please feel free to reach out to any of us…we’d love to hear from you.


Tamara Castellano Director, Marketing & Sponsorship tcastellano@usspeedskating.org


Breanna Bissell Event & Brand Manager bbissell@usspeedskating.org


www.usspeedskating.org


Fall 2011


RACING BLADE 15


Photo by: Chris Tidwell


Photo by: Whit Bissell


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