Advertising Promotion Customer focus, fl exibility and expertise
The main focus for everyone at Friends Life is helping people achieve greater long-term fi nancial security for themselves and for their families. With so much unsettling economic news, we believe it is more important than ever for our customers to have the right fi nancial products and guidance to make the most of their investment. Friends Life Protect+ is a powerful new protection proposition, that offers customer focus, fl exibility and expertise.
In the fi nancial services Market, there are challenges such as RDR and the EU Gender Directive. Protection providers must be ready to address these head on, which is exactly what Friends Life is doing. We are a new company designed for the future, building on our heritage and
recognising the changing Economic downturn
However, it is not just the Market meeting challenges, the UK economy has pressures of its own. The cost of living is increasing1 debt levels have increased2 at its highest for 15 years3
, household
and unemployment . All of this has meant
that the vast majority of parents are providing support for their adult children4
. Looking
forwards, with property prices still a long way above their long-term average and tuition fees set to increase, these pressures will not abate. 93% of working mothers with adult children have supported their adult children fi nancially in some way5
. Therefore, the pressures faced by
younger generations are being transferred to their parents.
regulatory
framework. By launching Friends Life Protect+, we now offer one of the most comprehensive protection product suites for personal and business protection use.
This reliance means that from a protection perspective both younger generations and their parents must consider what would happen to their fi nances if there was an illness or accident within the family, resulting in loss of income. Providers and IFAs need to work together in partnership to provide viable protection solutions.
Added value benefi ts At Friends Life we understand that a fl exible
1
http://www.bbc.co.uk/news/business-15344297, October 2011. 2
product and expert advice are important to looking after the needs of clients. By offering a full suite of products and added value benefi ts that can be applied in a way that suits the individual, Friends Life Protect+ has the cover and the tools to help advisers do their job effectively.
With four adviser toolkits focusing on marketing, targeting, selling protection and calculators, advisers can obtain tips and guidance to better segment their client bank, gain the all important appointments and demonstrate the need for protection to their clients. All of these sit alongside our literature and sales aids. For more information about the Friends Life Protect+ product range, visit our new website at
www.friendslife.co.uk/individualprotection.
This combination of customer focus, fl exibility and expertise will help our customers have a product offering that not only ticks all the boxes, but offer reassurance in one of the most challenging economic periods in living memory.
You can quote online today at
www.friendslife.
co.uk/individualprotection/online.
http://www.markiteconomics.com/MarkitFiles/Pages/ViewPressRelease.aspx?ID=8697, Markit, October 2011.
3
http://www.ons.gov.uk/ons/rel/lms/labour-market-statistics/october-2011/statistical-bulletin.html#tab-Summary-of-labour-market-statistics-published-on-12-October-2011, Offi ce of National Statistics, October 2011. 4&5
http://www.visionsofbritain2020.co.uk/research/working-women/working-women/5, Friends Life Visions of Britain research, August 2011.
New Friends Life Protection – playing on our strengths.
Pensions Investments Insurance
friendslife.co.uk/ protection
Friends Life Group Plc is the parent company of all the companies in the Friends Life group. This group includes Friends Life Services Limited, which has approved this advertisement, and is authorised and regulated by the Financial Services Authority. Friends Life is a business name of companies in the Friends Life group of companies.
www.friendslife.com
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