CORPORATE SOCIAL RESPONSIBILITY Halong Bay
Sustainability & Company Performance
Every day millions of tonnes of noxious gasses are released into the atmosphere. We hear about droughts, floods, earthquakes and poverty gripping our planet. Natural resources are running out and food is becoming scarce with an ever growing global population. The eventual impact on our fragile planet is well documented and we are all aware that it is a real threat.
The problem is that so far we have left the efforts to address these issues to governments, NGO’s and social groups who are fighting to make a difference. What we need is to combine the private entrepreneurial spirit of business management with the principles of sustainability.
Only in this way are we going to drive these values into the global community and make a difference through changed consumer behaviour as consumers will find out that they can go “green” without compromising on experience and quality. We need to be aware and state that being eco-sensitive and socially responsible does not mean that we have to compromise on quality or consumer experience.
If we start to consider this as part of our company objectives and values we will find that we are aligned with a global consumer movement. Of course we need to partner on this, starting bottom-up from a clear commitment to the local environment and people through clear social responsibility project engagements.
Ultimately it will be the sum of the many small individual local projects that will make the difference. In fact, it will be the private
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implementation of the spirit of the united nations protocols. Tourism represents a unique communication platform of these global efforts to promote a cultural shift and in fact every day we are all finding new ways of making processes and products 'greener' and more 'socially responsible'.
If we keep a holistic approach to this we will find that we contribute to the promotion of a cultural conversion in all the relevant consumer industries by helping them to understand that by merging the best practice principles from non-profit and service excellence we create a new leverage factor to economy.
Enrico Ducrot President of ecoluxury
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