Conclusion


YUDU Media’s digital publishing solutions can not only save Virgin Holidays on their brochure marketing, production and distribution costs, but now the Virgin Holidays App has also provided the company with a new sales and marketing channel in which to distribute brochures free to customers and prospects. Furthermore, the Virgin Holidays App has afforded a unique way to build on their invaluable opt in database of interested prospects for future targeted sales and marketing.


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“The Virgin Holidays App gives holiday makers another easy option to access our brochures and browse our destinations before they book their holidays. The combination of our web brochures and the Virgin Holidays App have proven to be a cost-effective way of reaching our customers. Prospects and customers can now download the Virgin Holidays App and browse instantly from their iPad or iPhone from anywhere in the world,” said Andrew Sproule, Head of Creative Services for Virgin Holidays. “Another key benefit for us however, has been the ability to effortlessly build on such a high-quality opt-in database of interested customers - making this an invaluable tool for our sales and marketing departments.”


Andrew Sproule, Head of Creative Services for Virgin Holidays For more info on YUDU publishing solutions


CLICK to Download the Virgin Holidays App Visit www.yudu.com


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