Fast forward to 2011, Virgin Holidays realized the success of their digital brochures for the web and chose YUDU to develop its own App
for the iPad and iPhone user community. The Virgin Holidays Brochure App launched earlier this year and includes over 25 travel destination brochures that enable prospective customers to browse and click through to the site to purchase holidays directly from the brochures within the app. In less than a year, the free Virgin Holidays App received more than 65,000 downloads and more than 150,000 brochure views.
The most popular brochure, Florida 2011, has been viewed close to 20,000 times. These stats confirm that today’s savvy iPad and iPhone users want to instantly view travel brochures and plan their next holiday excursion from their mobile or tablet device.
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