Collecting user stats is also extremely important to building marketing campaigns for the holiday travel industry. Virgin Holidays have collected opt-in data from over 40% of their App users, an extremely high percentage of users that are willing to opt-in and submit their user information, dispelling the common misconception that Apple does not enable App publishers to collate information on App users. In less than a year, Virgin Holidays had collected information from over 15,000 of their app users, to be added to their database of prospect customers.


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