VIEWPOINT
Your socialscape I
BY JOHN MESENBRINK,EDITOR
would be remiss if I didn’t talk about this. The last few months of Phc News have been chock full of information on social media and how it
86
pertains to the PHC contractor. I couldn’t have said it better than in Tim Ward’s “Are You Tending Your Socialscape” when he said that HVAC manufacturers — and here I’ll interject with contractors, too — feel that their target audiences just don’t use social media. They just don’t have enough hours in a day to spend time on their computers to engage in it. Ok, if you say so. According to Ward, “Thousands of engineers, contractors, facility mangers and a variety of professionals in all walks of life and all age groups now prefer to communicate with colleagues via social media channels. They also access much of this information on their smartphones, so having a traditional computer is no longer a requirement. In fact, a host of very cool mobile apps now make it easier for contractors and engineers to do their jobs more effectively, regardless of whether they are calculating pump curves in a commercial building or replacing a pump in a house. In fact, Phc News conducted a Internet Usage Survey in its July issue and the results were
| ADVERTISERS’ INDEX |
AHR Expo........................................74
www.ahrexpo.com
Air Generate.....................................30
www.airgenerate.com
Apollo Valves....................................63
www.apollovalves.com
Bavco................................................78
www.bavco.com
Bell & Gossett...................................53
www.bellgossett.com
Bosch Tankless .................................45
www.bosch-climate.us
Bradford White.................................51
www.bradfordwhite.com
Buderus ............................................69
www.buderus.us
Burnham.........................................IFC
www.burnham.com
Cash Acme .......................................11
www.cashacme.com
CS Unitec.........................................52
www.csunitec.com
Chicago Faucets................................15
www.chicagofaucets.com
Eternal Hybrid Water Heater............25
www.eternalwaterheater.com
Franklin Electric................................23
www.franklin-electric.com/lg
General Pipe Cleaners, a div. of General Wire Spring ................77, 82
www.drainbrain.com
Grundfos ..................................49, IBC
www.grundfos.us
Halsey Taylor ....................................73
www.halseytaylor.com
Heat-Flo Products .......................42-43
www.heat-flo.com
HTP..................................................71
www.htproducts.com
John Guest .......................................64
www.johnguest.com
Liberty Pumps ..................................13
www.libertypumps.com
Marathon..........................................55
www.wallhungboilers.com
Milwaukee Tool ................................39
www.milwaukeetool.com
Murdock...........................................65
www.murdock-supersecur.com
Navien ........................................21, 67
www.navienamerica.com Neoperl ............................................44
www.neoperl.com
Noble Company ...............................72
www.noblecompany.com
Oventrop............................................7
www.oventrop-na.net
PEX Supply......................................27
www.pexsupply.com
Precision Hydronic Products.............48
www.phpinc.us
Rheem................................................3
www.rheem.com
Rinnai ...............................................29
www.rinnai.us Saniflo ..............................................22
www.saniflo.com
Sioux Chief.......................................31
www.siouxchief.com
Sloan...........................................17, 57
www.sloanvalve.com
State Industries .................................35
www.statewaterheaters.com
Stiebel Eltron....................................40
www.stiebel-eltron-usa.com
Taco ............................................33, 81
www.taco-hvac.com
Utica.................................................47
www.uticaboilers.com
WD-40 .............................................37
www.WD40.com
Watco ...............................................34
www.watcomfg.com
Watts ..........................................19, 83
www.watts.com
Webstone........................................4, 5
www.webstonevalves.com
Weil-McLain.......................................9
www.weil-mcclain.com
Woodford Mfg. Co. ...........................41
www.woodfordmfg.com
Zoeller ..............................................14
www.zoeller.com
Zurn
...................................Back Cover
www.zurn.com
interesting. To reiterate, nearly 30% of contractors surveyed used social media for business. C’mon people! Social media is a growing force for conractor marketing; it is a free resource in which contractors can connect with peers, clients and a better way to build a stronger and generate leads. Of those surveyed that use social media, 76% claim that social networking helps them build stronger relationships with existing customers. Seventy- five percent say that social networking will increase brand awareness for their business. Fifty-six percent will generate qualified leads; 54% will improve customer service experiences; and 46% of contractors will announce new products and services. The impact of social media on your business is immeasurable. Sixty- three percent of contractors said that social media has helped generate business leads. Forty- seven percent claim that social networking has increased traffic to the website; 37% said that it has enhanced customer service and support; 31% claimed that it has improved rankings in search engines; and 26% said that social media has reduced overall marketing expenses. I think it’s time. l
phc october 2011
www.phcnews.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88