Industry: News
Pattni ups Match Stars retailer support P
attni Imaginations has signed promotional agreements with three consumer football magazines in a bid to strengthen market awareness of its soon-to-launch Match Stars football actions figures, driving sales and supporting its retail partners. Match, Kick! and Match of the Day magazines will each promote Match Stars football action figures in different ways. The Match website will offer an exclusive online competition, whilst Match of the Day will launch monthly giveaways of Match Stars figures. Kick! will promote the brand through its magazine and Facebook page. Pattni Imaginations said all three magazines have a readership of teen and pre-teen football fans and are the perfect vehicles to support the launch of the Match Stars range.
Pattni Imaginations has made clear its desire to work with sports retailers to offer the Match Stars football action figure range, which launches this month, as a supplementary revenue stream to traditional football equipment. It has also unveiled an accessories pack
that it said will increase the appeal of the range by making it more interactive. Pattni Imaginations managing director Mayur Pattni said: “This is a key step in the Match Stars launch programme as Match, Kick! and Match of the Day are three of the leading football titles and are extremely popular with our target market, so being able to speak to consumers through the magazines and websites will prove incredibly valuable in terms of brand building and promotion. “With the launch date fast approaching we are also looking to secure some other great promotional opportunities that will really help drive sales of the product and support retailers."
MKK kicks off rugby growth with Harlequins kit deal
T
eamwear supplier MKK Sports has signed a deal to become the new kit supplier to rugby league outfit Harlequins, saying the deal sets it on the path to becoming a leading name in rugby.
The two-year deal will see MKK supply training and match day kit to the Engage Super League club, its academy and teams across all age groups.
MKK Sports already works with many other teams across a wide range of sports, including a number of amateur rugby union clubs and schools teams. Its partners include schools such as Charterhouse, Eton and Lancing College, as well as Middlesex, Surrey and Sussex county cricket clubs and numerous amateur cricket, football, hockey and athletic clubs. MKK Sports is owned and managed by former England and Sussex cricketer James Kirtley and his business partner Roger Myall. Kirtley said: "We are looking forward to being part of the extended Harlequins Rugby
League team and doing all we can to support their long term plans in the Engage Super League. As a former professional cricketer it is very exciting for me to be working closely with a top professional rugby league club. "MKK is already a leading provider of teamwear in cricket and is on course to achieve a similar standing in rugby."
Harlequins Rugby League chief executive Gus Mackay said: "It's great that we have already secured our new kit supplier for next season. “It will be MKK's first venture into rugby league, so we're really pleased to be bringing the brand on board and welcoming it to the Super League family.
"We are confident that it is able to meet all our requirements from design, manufacture through to delivery as we embark on our campaign for the 2012 season. "MKK is an established kit supplier in the sporting world and I'm delighted that it’s on board with us for the next couple of years."
www.sgb-sports.com 5
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