News


Gorenje launches Centre of Excellence scheme Gorenje unveils a membership scheme for independents


GORENJE UK has launched a Centre of Excellence scheme, offering enhanced support and commitment to the independent retailer. The scheme has been


introduced to benefit both the retailer and the consumer. The retailer gains increased marketing and sales support while the consumer will be able to familiarize themselves with Gorenje appliances in dedicated showrooms where they will receive in-depth product information and first class customer service. To become a Centre of Excellence, retailers must


stock at least 15 Gorenje appliances and one of its unique design ranges. Moreover the staff must be fully trained to provide customers with detailed product knowledge and expertise, and superior service.


Every Gorenje Centre of Excellence will benefit from


AAR can help with gathering consumer data


CONSUMER database specialist, All About Response is launching a new initiative programme designed to attract new brand partnerships.


AAR gathers data which has been provided by a consumer whilst in a dialogue with a trusted brand from which they have recently made a purchase. The company develops brand partnership surveys which take the form of


warranty cards, online registration sites, customer questionnaires and readership surveys. The data is collected 365 days a year and is processed within 24 hours. ARR services are free of charge for brand partners. Simon Weinstein, managing director of AAR, said: “If you’ve been looking for high quality mailing lists, responsive email marketing campaigns or a telemarketing database that


Simon Weinstein


will connect you with prospects who actually want to hear from you, then please contact us to find out more.” For more information on AAR services please contact Simon Weinstein on simon.weinstein@allaboutresp onse.co.uk


RESPONDING to the concerns of the independent repair companies that face an increasing burden of service provision for fast diminishing returns, DASA, the Domestic Appliance Service Association, has organised an annual conference to discuss these issues. It will be held, alongside its AGM, in the Orton Hall Hotel, Peterborough on 10 November 2011.


DASA conference for independent service engineers Attendance is free of


DASA has invited to the event manufacturers, warranty providers, spares distributors, work providers and industry suppliers to discuss the directions in which the industry is moving, demonstrate how to maximize profitability and deal with falling revenues. Conference delegates will also have an opportunity to network and take advantage of special deals only available at the conference


charge to both DASA members and non-members but since space is limited the pre-registration is mandatory. To pre-register online visit the DASA website www.dasa.org.uk.


marketing support from Gorenje UK. They will have a prominent listing on the Gorenje UK website as a Centre of Excellence to drive customers to the showroom. Each Centre of Excellence will attract additional trade discounts and sales leads will be passed to each relevant outlet.


GfK market intelligence shows that consumer electronics has continued to decline, with the market value falling by nearly 15% compared to last year. This is being fuelled by almost 12% decline in the television market compared to August 2010, 41% decline in the portable media players market, 19% decline in the audio systems market and Blu-ray falling nearly 11%. Nevertheless the set-top-box market has seen a 34% growth, which is largely being driven by increasing sales of HD boxes and hard-disk drive segments. Headphones are continuing to do well, rising 13% in a year on year comparison capitalising on the growth of devices that are able to play audio and video content, such as smartphones and web books.


Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category, the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) have announced their partnership agreement to make the London 2012 Olympic Games the first ever live 3D Olympic event. The partnership will produce the first HD 3D live broadcast in Olympic history for audiences around the globe.


Struggling with collapsing demand from shoppers, major retailers have decided that Christmas needs to come earlier than ever. A decade ago, retailers would not start their festive promotions until late October, but this year – with dozens of retail chains on the brink of bankruptcy – selection boxes, mince pies and even advent calendars and Christmas puddings are already on the shelves of supermarkets across the country. Marks & Spencer on Oxford Street has a dedicated aisle for Christmas products.


October 2011 The Independent Electrical Retailer 5


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