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Product News 10


SalesTraining Sony 22


Special Report: IFA 2011


12


THE


Technology focus: TV frame rates


20


With contributions by:


NEWS 4 News


Market and industry update 10 Product News


12 Special report: IFA 2011 Connected technology and product innovations dominated this year’s show


Average net circulation for the 12 issues distributed between 01 Jan 2010 - 31 Dec 2010 6,377.


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16 Special report: Electrolux Design Lab 2011 FEATURES


20 Technology focus: TV frame rates Ian Calcutt explains the meaning of the growing number of frame rates


24 Beat the Competition: Moss of Bath Tim Moss has reasons to be optimistic about the future


26 Whirlpool’s centenary How the company came to be the global domestic appliance leader


28 Retail finance and warranties Richard Stevenson considers how the retail finance and warranty sector can start


growing again this season


REGULARS 18 AMDEA comments


How young industrial designers tackled the challenge of mobility within the home


Sian Lewis examines the implications of the impending European legislation aiming to reduce the environmental impact of electrical products


34 Service Matters Barry Street advises on how to deal with troublesome terrestrial and satellite boxes


The IER magazine now also comes in a digital format – check our website: www.independentelectricalretailer.co.uk


October 2011 The Independent Electrical Retailer 3


CONTENTS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36