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SONY 77 and 65
Cameras with 24.3 megapixels and world's fastest 12 FPS AF- enabled continuous shooting • World’s fastest12 fps full-resolution continuous burst shooting with phase-detection AF ( 65: 10fps)
• Newly developed 19-point AF system with 11 cross sensors ( 77) • 24.3 effective megapixel Exmor APS HD CMOS Sensor and enhanced BIONZ processor
• World’s first XGA OLED Tru-Finder with versatile information display
• Quick AF Full HD Movie with AVCHD Progressive compatibility, and flexible P/A/S/M exposure control in manual focus mode
• New design and ergonomics with world’s first 3-way tilt Xtra Fine LCD and ruggedized, reliable handling ( 77)
highlights are perfectly recorded. The new NEX-7, Alpha 65 and Alpha 77 models feature the world’s first OLED viewfinder, offering world class image viewfinder, 100% coverage crisp natural colour and contrast reproduction and the ability to play back images in the viewfinder with full
information...another Sony world first. To make these products user friendly for all users, whether
otography for all users Shooting in low light can be very challenging, with shaky,
blurred images often being produced. To allow quality low light images, Sony has improved even further the Exmor R and Exmor HD CMOS sensors. Key shooting modes such as Multi Frame noise reduction, when a sequence of frames are taken very quickly, the noise levels (the digital version of film grain) are analysed and a final single image is produced, with these noise levels greatly reduced. This means everyone can take images in low light with confidence and not miss that great shot! For creating well balance images the Auto HDR (High Dynamic Range) function also produces a single image from a fast sequence, this time ensuring the shadows, mid tones and
you are new to them or not, an in-built user guide is available to help you enjoy your experience. Shooting tips are also available in camera to guide you through to recording the memories important to you. Sony has developed and advanced these technologies to ensure the experience is one the consumer will never forget! To see the latest Alpha, NEX, Cybershot and Handycam from Sony and gain in depth detail, head over to
www.sony.co.uk/hub/1237478079800.
Demonstration Ensuring products are powered and demonstration ready will mean the consumer is able to experience these products and see that Sony’s offering is extremely competitive and class leading.
Training website Sony is eager to make sure customers are shown the features and benefits of the products. To try and ensure that everyone understands these products and what they can do, Sony has recently launched an online training website. To access to this service, please email
Stacey.pattemore@
eu.sony.com.
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October 2011 The Independent Electrical Retailer 23
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