IPMENT RENTAL REVENUE Louis Barretto, L & L Services When not in use, equipment available for rent
Louis Barretto believes in buying the best equipment, and getting the most out of it.
His 20-year-old Boston-area company uses eight Bobcat skid- steer loaders and three excavators — purchased from Bobcat of Boston — for jobs such as snow removal, preparing sites for landscapers and a wide variety of excavation and demolition work. When there is not suffi cient work for all of his equipment, Barretto rents his machines to a select group of about 20 clients.
“As I added more equipment for my own projects, especially a growing snow removal business, I found that at times the machines were underutilized,” says the owner of L & L Services, Malden, Mass. “So when someone needed a machine, I found myself in the rental business. And as the economy got worse, the rental business got better.”
It started with a truck and loader
Barretto started his company in 1992 with a six-wheel dump truck and a skid-steer loader. Today he has more than 45 pieces of equipment in order to provide a wide range of services. L & L Services has an extensive vehicle maintenance and repair operation and has a Massachusetts state inspection station and registered emission repair shop on-site.
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“I started in the equipment rental business in 2000 when I began getting inquiries from contractors and landscapers,” Barretto says. “At fi rst I rented skid-steer loaders off and on, but when people kept asking about excavators I began to take a serious look at rental opportunities. At that point I purchased a couple of excavators strictly for rental.”
Barretto says the key to his rental success has always been Bobcat machines.
“My Bobcat equipment has been very, very reliable,” he says. “Between my own projects and rental, I need equipment that is ready to work every day. The ease of service is another reason I prefer Bobcat machines. And they are more fuel-effi cient than other equipment, at least 15 percent better. My new E35 excavator is even more fuel-effi cient than my older Bobcat excavators.”
Different seasons, different schedules
During winter, Barretto uses all eight of his loaders for snow removal at shopping malls and other commercial accounts. That’s when his workforce doubles to about 30 employees.
In summer he typically uses three loaders for his own projects.
“I usually know what work is coming and schedule accordingly,” he says. “The other fi ve machines, along with the three excavators, are available for rent.”
Visit
www.MyWorkSaver.com/rental to read more about Bobcat products designed for the rental market segment.
“As I added more equipment for my own projects, especially a growing snow removal business, I found that at times the machines were underutilized. So when someone needed a machine, I found myself in the rental business. And as the economy got worse, the rental business got better.” — Louis Barretto
Louis Barretto owns nearly a dozen Bobcat machines and rents them to customers when they’re not being used by his company.
CHECK IT OUT!
maintenance instructions to help renters — both fi rst-time or experienced — better understand compact equipment.
In addition to the brochures, rental stores are encouraged to provide access to Bobcat safety videos for customers. These are short 10-minute videos with instructions for proper operation and maintenance. To view a sample of these videos, simply visit
www.MyWorkSaver.com/safetyvideo
To watch a sample of our skid-steer loader safety video, scan this QR code with your smartphone (iPhone, Blackberry or Android), using a QR code reader application available from your favorite app store.
If you don’t have a smartphone, visit
www.MyWorkSaver.com/qr/SSLsafety to watch the video.
FALL 2011 | WorkSaver 23
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