CONTENT STRATEGIES

Peak Internet downstream traffi c

Top applications by downstream bytes share, North America, fi xed access, peak period, March 2011

Hulu 1% SSL 2%

Facebook 2%

RTMP 3% iTunes 3%

video 5% Flash

BitTorrent 10%

YouTube 11%

Source: Sandvine

example, VoD billed directly to your bill, or catch-up TV,” says Fournier. In Italy IPTV service provider FastWeb

in May launched a TV and video OTT service called Chili, having signed content agreements with companies including Warner and Paramount. The service can

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Cristiano Amon Senior Vice President of Product Management, Qualcomm

Bob Azzi Senior Vice President, Network, Sprint

Arun Bhikshesvaran Chief Marketing Officer, Ericsson

Matt Bross Co-President, Vice Chairman and Chief Technology Officer, Huawei Technologies

Rick Corker Head of North American Region, Nokia Siemens Networks

Eran Gorev President and Chief Executive Officer, Alvarion

Suzy Hays Senior Vice President, Marketing, Cellular South

Hank Kafka Vice President of Radio Access & Devices, AT&T

Tom Keys Chief Operating Officer, MetroPCS

Jon Kuhn Director of Product Management, Symantec Corp.

Manoj Leelanivas Executive Vice President and General Manager, Juniper Networks

Randy Muench President, Wireless Division, CFN Services

Platinum Sponsors Gold Sponsors

Official Spectrum Manager

Dr. Hideo Okinaka Vice President, Emerging Technologies and Industry Standards, KDDI Corporation

Said Ouissal Vice President of Regional & Customer Engagement, Ericsson IP & Broadband

Bernd Reul Vice President of Operations and Technology, TDC

Janet Schijns Vice President, Business Solutions Group, Verizon Wireless

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Ton Steenman Vice President of the Intel Architecture Group, Intel

Koichi Tagawa Chairman, NFC Forum

Ken Wirth President, E2E Network Solutions, Alcatel-Lucent

Yossi Zohar Customer Management Marketing Director, Amdocs

Keynote Speakers

be accessed from any device connected to the Internet including smartphones, tablets and TVs from LG and Samsung. Now operators are exploring ways to

increase ARPU from such services in conjunction with their IPTV platforms. McCaffery at Motorola says his company

HTTP 18%

Other 15%

Netfl ix 30%

European Pay-TV penetration, primary and secondary services, by platform n Analogue cable n Digital cable n IPTV n Pay DTT n Satellite n Over-the-top services

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Primary 2011 Primary 2016 Secondary 2011 Secondary 2016 Source: Analysys Mason

has built a new OTT service for Turk Telekom, which runs as a Web TV offer- ing. “It went to a million subscribers in six months. Now the plan is to put that on top of its IPTV offering, to pull through audience onto the higher-ARPU service.” In the US, Comcast is also extending

Penetration of households (%)