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CONTENT STRATEGIES


Peak Internet downstream traffi c


Top applications by downstream bytes share, North America, fi xed access, peak period, March 2011


Hulu 1% SSL 2%


Facebook 2%


RTMP 3% iTunes 3%


video 5% Flash


BitTorrent 10%


YouTube 11%


Source: Sandvine


example, VoD billed directly to your bill, or catch-up TV,” says Fournier. In Italy IPTV service provider FastWeb


in May launched a TV and video OTT service called Chili, having signed content agreements with companies including Warner and Paramount. The service can


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Cristiano Amon Senior Vice President of Product Management, Qualcomm


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be accessed from any device connected to the Internet including smartphones, tablets and TVs from LG and Samsung. Now operators are exploring ways to


increase ARPU from such services in conjunction with their IPTV platforms. McCaffery at Motorola says his company


HTTP 18%


Other 15%


Netfl ix 30%


European Pay-TV penetration, primary and secondary services, by platform n Analogue cable n Digital cable n IPTV n Pay DTT n Satellite n Over-the-top services


100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%


Primary 2011 Primary 2016 Secondary 2011 Secondary 2016 Source: Analysys Mason


has built a new OTT service for Turk Telekom, which runs as a Web TV offer- ing. “It went to a million subscribers in six months. Now the plan is to put that on top of its IPTV offering, to pull through audience onto the higher-ARPU service.” In the US, Comcast is also extending


Penetration of households (%)


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