OFF THE RECORD
This week, we celebrate the end of MCV’s UFC Industry Fitness Challenge by showing off the initial wave of After photos from contestants, as well as acknowledging their greatest accomplishments. Plus, OXM’s Mike Channell and Square Enix are the latest to push their limits for charity
THE CONTESTANTS: BEFORE AND AFTER Before
THEY THINK IT’S ALL OVER And, sadly, they’re right. Lay down the dumbells, take off your running shoes and reassume your position on the couch. The MCVUFC Industry Fitness Challenge has officially closed. At the time of press, we’re still receiving After photos, which will be considered by a panel that includes an official UFC judge. We’ll be announcing the winners shortly after Gamescom. In the meantime, feast your eyes on the muscle- bound manliness spread across these pages.
Before After After Before After
Alistair Williams, Future Publishing Jogging to work has not only helped Williams win bets against his colleagues but also beef up his arms
Before After
Angus
Unfortunately, it’s hard to see how much this long- eared contestant has lost through all the fur
Before After
Darren Newnham, TeePee Games Perhaps Newnham’s greatest accomplishment is finishing his pint and venturing outside
Before After
Greg Ellwood, Entertainment Focus Online journalist Ellwood says he’s lost a total of 7lbs and built up plenty of muscle
Before After
Guy Cocker, GameSpot UK Some impressive work here from the GameSpot UK editor, who claims to have lost 1.34 stone
Before After
Iain McDougall, GAME
The Scottish store manager spent more than 30 hours on UFC Personal Trainerlast month
James Harvey, Cardiff and South Wales Advertiser In addition to his daily UFCworkout, Harvey’s been running between five and 10km every day
James Orry,
VideoGamer.com Orry suffered an early setback after an “alcohol- fuelled SingStarbinge” but soon got back on track
RETAIL ADVISORY BOARD MCV takes soundings from its Retail Advisory Board on the biggest issues in
Neil Ashurst, GAME, Gamestation 80 August 12th 2011
Mick Finucane, GameStop
Joanna Hunt, Tesco
Andrew Thompson, Asda
Tim Ellis, HMV
Graham Chambers, Amazon
Sarah Jasper, The Hut
Phil Moore, Grainger Games
Igor Cipolletta, ShopTo
www.mcvuk.com
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