GOING BEYOND BUDGET New Focus
Specialist publisher Focus Multimedia wil transform itself with different licensing opportunities, the launch of new ranges and its push into mobile and social gaming. MCV uncovers the company’s latest developments
YOU DON’T become the UK’s No.1 PC budget publisher by simply republishing blockbuster titles from yesteryear.
Sure, releasing classic titles like Ubisoft’s Assassin’s Creedseries at lower price points is still a relevant business, particularly considering the economic pressures that face consumers today. But Focus Multimedia is about more than that. For starters it has that range of Driving Test Successproducts, which constantly sells in high volumes throughout the year.
“ 48 HIDDEN GEMS
HIDDEN OBJECT games are amongst the biggest selling PC budget titles, so it’s no surprise that Focus has a range dedicated to these products. The Collector’s Edition has already made a massive impact at retail and is a line
A NEW SECRET RANGE
Focus now hopes to cement its leading position in games with new ranges, mobile products and a visit to Gamescom.
And the firm is also one of the UK’s biggest suppliers of PC boxed casual titles, having partnered with the likes of PopCap and Big Fish. Wherever there are PC games being sold, Focus’ hidden object titles and ‘match three’ puzzlers are certain to be among them.
Now the company hopes to cement its leading position in video games with new ranges, a line of products for the mobile and tablet market, and is even visiting Gamescom this year in the hope of meeting potential licensing partners. Here MCVtakes a closer look at the latest developments at Focus Multimedia.
FOCUS is launching a new range of high profile, value games that are aimed at the mass market. Focus has yet to reveal what the Black Lime Games line-up will include, only saying that they will be market-leading brands. Managing director Craig Johnson says: “What Focus does is all about creativity and action. Focus delivers innovation, not imitation, and Black Lime Games will be impossible to miss.”
EXPRESS YOURSELF
NEXT MONTH sees the arrival of Focus Multimedia’s ‘Style your’ range – a new brand of device personalisation for markets around the world. Supported devices include the Apple
iPad, iPod and iPhone, as well as the Amazon Kindle and Nintendo DS. The line lets consumers add their own flavour to their products of choice. “We have identified significant opportunities in the growing mobile market,” says Focus’ PR and marketing manager Alan Wild. “Today’s customers are a social bunch who love to make visible
LICENSING OPPORTUNITIES
Focus Multimedia tells MCVit is being extremely active in the licensing areas, and has recently identified some “broad opportunities across territories for releasing all kinds of video games,
software and interactive product to retail.”
The firm is very interested in retail and licensing opportunities and is available to meet at Gamescom.
For more information call Focus Multimedia on +44 (0) 1889 570156 and speak with Craig Johnson (
c.johnson@
focusmm.co.uk) or Alan Wild (
a.wild@focusmm.co.uk).
statements of themselves. These statements extend beyond social media sites and into everyday activities and conversations. “The ‘Style your’ range is the perfect way to personalise your device. The versatility of ‘Style your’ turns your
mobile device into a uniquely personal, customised statement.”
of new-to-market hidden object mysteries, which features exclusive bonus content with every title. Focus Multimedia says it will launch new Collector’s Edition titles every month to make sure the range stays fresh.
August 12th 2011
www.mcvuk.com
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