NEWS: DIGEST
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
20 WEEKLY MARKET VALUE: £10.7m No. 1
n After a brief increase last week, the market value dipped again to £10.7m. This is in- line with the week ending July 16th – also £10.7m – which was the market’s lowest point so far this year.
15 Week Ending August 6th, 2011 10 £11.2m
586,596 Units
5 £11.5m
606,290 Units
£10.7m
578,444 Units
PRE-ORDERS TOP 10
BATTLEFIELD 3 LIMITED EDITION 360 EA
2. DEAD ISLAND
360................................................................Deep Silver
3. FIFA 12 – SPECIAL EDITION 360....................................................................................EA
4. BATTLEFIELD 3 – LIMITED EDITION PS3....................................................................................EA
5. FIFA 12 – SPECIAL EDITION PS3....................................................................................EA
6. DEUS EX: HUMAN REVOLUTION PC.................................................................Square Enix
0
n However, unit sales were up compared to the week ending July 16th. 578,444 units were sold compared to 563,110 three weeks ago. This is still a decline from last week’s 606,290 units.
BRANDMAP
WHAT DO YOU ENJOY MOST ABOUT THE GAME? “The involvement in a story”
“It allows me to explore places and discover surprises” “The ability to be the hero”
“Mastering the tricks and skills needed to win” “It puts me in the heart of the fight/combat” “The speed and concentration needed to play the game well” “The mental challenge” “The violence”
“The ability to take my time and think out what I will do” “The achievement in beating my friends” “Playing with real people”
27% 29% 24% 29% 24% 32%
23% 17%
16% 17%
19% 19%
7% 8% 6% 5% 8% 3% 8% Copyright © GameVision Europe Ltd 1st May 2011
Uncharted 3 Assassin’s Creed
10 August 12th 2011 47% 31% 28%
WITH Q4 only weeks away, it’s time to start considering some of the action/adventure titles hitting the High Street. Both Uncharted 3: Drake’s Deceptionand Assassin’s Creed Revelationsare on their way. It’s surprising to note that each of these two big brands will only be four years old in November. What is it that has made them so important for the current generation? GameVision has conducted more than 350 interviews with players of each title and asked them what they enjoy most about each game. An involving storyline is a key driver for both games, but more so for Assassin’s Creed, with half of players saying that is what they enjoy most. The series is also favoured more for its combat and violence.
Uncharted,however, deliversmore on the thought process involved in
playing the game, with mental challenge being seen as a more important reason to play. Both gaming brands have evolved
to encompass the ever growing multiplayer audience. So far, Unchartedis winning with players preferring the online elements offered in that title. Overall Assassin’s Creedseems to deliver a bit more on most levels, but this could be because Assassin’s Creedhas had the most recent release. Has it been too long since we jumped on that train with Nathan Drake?
The battle between these
powerhouse brands kicks off again in November – who will have the happiest birthday Desmond or Drake?
The full Brand Map for Adventure
Games – and 19 leading games franchises – is now available online at
www.mcvuk.com/reports.
www.mcvuk.com
Week Ending July 23rd
Week Ending July 30th
n Once again, Zumba Fitness was the best-selling game, outselling the next four titles combined. Dirt 3rocketed up the charts thanks to price promotions. Its sales grew 50 per cent week-on-week.
Week Ending August 5th
n It’s another quiet week for new releases, so expect little to no improvement in the weekly market value until the big hitters start arriving at the end of the month.
7. HALO CE ANNIVERSARY 360....................................................................Microsoft
8. STAR WARS: THE OLD REPUBLIC PC.......................................................................................EA
9. GEARS OF WAR 3 360....................................................................Microsoft
10. BATMAN ARKHAM CITY COLLECTOR’S 360............................................................Warner Bros
Week ending: August 12th 2011 Source:
SHOPTO.NET
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media
ADVENTURE GAMES:
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