INTERVIEW: MARTIN TREMBLAY, WARNER BROS INTERACTIVE Batman returns
With Arkham City and new family LEGO and Sesame Street titles on the way, Warner Bros Interactive Entertainment is handling some of this Christmas’ biggest and most mass market titles. Michael French quizzed president Martin Tremblay to find out more
Martin Tremblay (inset) says Batman: Arkham City will take Warner’s core games offering to new heights
THE NEXT BATMAN GAME…
WARNER IS responsible for one of the most hotly-tipped games of Q4, Batman: Arkham City, the sequel to the best-selling Arkham Asylum. While that first game was actually published by Eidos, the transition to Warner’s stewardship has been smooth – it already had an active hand in the original, and bought developer Rocksteady Games. So in the road to the sequel, Warner has simply but successfully built and built on what went before.
Meaning Cityshould hit much harder than the already-impressive Asylum. Explains Tremblay: “Rocksteady
Studios is making Batman: Arkham Cityan extremely high quality gaming experience and our Warner Bros. Interactive Entertainment team is working to make the game’s launch a true worldwide event with
unprecedented retail support and our biggest marketing campaign to date. “Fans and press seem to love the game more with every showing and the pre-order campaign is the largest of WBIE’s to date, so we are excited to deliver the final product in October. “We are extremely happy with the
Rocksteady acquisition, as it contributes to our tent pole games strategy for the action adventure game genre.”
“
www.mcvuk.com …AND THE ANTI-BATMAN GAME
ONE ADMIRABLE quality of the Arkhamgames has been a resolute focus on single-player. There are no half-hearted multiplayer modes tacked onto a game where the allure comes from playing comics’ most iconic hero.
We’re working to make Arkham City’s launch a true worldwide event. Martin Tremblay, WBIE
But WBIE knows there is a multiplayer + Batman market, and 2012’s Gotham City Imposters, a squad shooter that sees players join rival gangs inspired by Batman or his villain rival The Joker should fit the bill. It mixes the property’s qualities with staples of the FPS genre, and launches as a downloadable title early next year. Tremblay describes the game as “the anti-Batmangame, in which we
are trying something new with the first-person shooter genre and offers a different, over the top twist on multi-player for DC Comics fans”. “The customisation in the game allows fans to utilise familiar weapons and gadgets modelled after Batman’s arsenal but there are also all new original items, too.
“The game is also an important digital initiative for us that leverages two of our acquired developers – we are combining [FEARcreator] Monolith’s great knowledge of first person shooters and the digital and community management expertise of [Lord of the Rings Onlinestudio] Turbine in the making of Gotham City Impostors.”
August 12th 2011 21
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