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16 San Diego Uptown News | Aug. 5–18, 2011


at work on selecting its contrac- tor, SignTech, and supervising the revitalization process. A key decision that the committee made was selecting LED lights to frame the letters that spell out “Hillcrest” on the sign. These lights will surely astound you with their eco-friendly bright illumination.

“The committee talked a lot about whether to go with neon or new green tech LED” Cecelia said “After our discussion we just knew that the green option was the Hillcrest option.”

As it celebrates its 90th an-

niversary the HBA it is pleased to announce the timely news about the Hillcrest Sign and the won- derful expansions that CityFest has taken over the years. This year the heart of Hillcrest will transform. A waterslide, a Time Warp flash mob, larger than life competitive games, a rock- ing music line up all day long, a gigantic beer garden, three food courts, and over 200 individually selected arts and crafts vendors will help honor the HBA’s 90th anniversary as well as the 2011 sign revitalization project. Join us at 8 p.m. for the

official Hillcrest sign lighting ceremony. We invite you to wit- ness this historic event when once again the Hillcrest sign will shine, in all of its beautiful neon glory.

The HBA would like to thank

it’s Board of Directors for its commitment to the business dis- trict, HillQuest and the Hillcrest History Guild for providing the lush history made available for this article, and the CityFest sponsors that allow this festival to thrive: Three Olives, Coors Light, The Commission for Arts and Culture, Comerica Bank, Gay San Diego, HillQuest, Discover SD,, San Diego CityBeat, Urban Mo’s, Eden San Diego,, SDPix, San Diego Uptown News, BabyCakes, Ruby Room, Gossip Grill, Num- bers, Rich’s, and Baja Betty’s. For more information on CityFest, please visit the official event web site at HillcrestCity- For more information on the HBA, please visit Hillcrest-

—Lisa Weir is marketing and communications program manager for the Hillcrest Business Improvement Association.

Advertise in our CityFest program publishing Aug. 19th of Gay San Diego

Call Mike at: (619) 519-7775 ext 111

C i t y F e s t

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