NEWS: DIGEST
UK SOFTWARE SALES MONITOR Your weekly guide to the UK games software market
20 WEEKLY MARKET VALUE: £11.3m No. 1
■ UK games retail’s market value continued to drop this week. This time it saw a ten per cent week-on-week down to £11.3m.
15 Week Ending July 2nd 2011 10 £14m
653,748 Units
5 £12.6m
603,059 Units
£11.3m
571,967 Units
PRE-ORDERS TOP 10
BATTLEFIELD 3 – LIMITED EDITION 360 EA
2. METAL GEAR SOLID HD COLLECTION PS3.........................................................................Konami
3. BATTLEFIELD 3 – LIMITED EDITION PS3....................................................................................EA
4. EARTH DEFENCE FORCE INSECT
360.......................................................Namco Bandai
5. UNCHARTED 3: DRAKE'S DECEPTION
PS3...............................................................................Sony
6. HALO ANNIVERSARY 360....................................................................Microsoft
0
■ Retailers sold 571,967 units in total this week. That’s more than 30,000 fewer games were sold compared to last week.
Week Ending June 18th
Week Ending June 25th
■ With few new releases hitting the shelves last week, 505 Games had yet another successful week with Zumba Fitnesstopping the game charts for the seventh time.
BRAND MAP: PRO EVOLUTION SOCCER PLAYERS TIME SPENT PLAYING PES Eyeball Hours (average game) 10-19 years 20-29 years 30-45 years
40% 30% 20% 10% 0% 10% Male
Female Copyright © GameVision Europe Ltd 1st May 2011
LAST WEEK we presented to you the demographic profile of people who are playing Konami’s popular football game Pro Evolution Soccer. It showed how there were – unsurprisingly – more male gamers of PEScompared to the average game, in
8 July 15th 2011
particular those aged between 15 and 29 years old. However, when we look at who is spending most time on the game – the distribution of ‘Eyeball Hours’ – we see that it is in fact the older cohorts of male gamers, particularly those aged 20 to 29 and 30 to
10-19 years 20-29 years 30-45 years
40% 30% 20% 10% 0% 10% Male
Female Copyright © GameVision Europe Ltd 1st May 2011
45 years old, that are investing their time on this game. Older gamers tend to be more selective about their gaming preferences, and as such have a narrower repertoire of titles that they choose to play. So when a video game such as Pro Evo finds the
right appeal and traction amongst a gaming audience like this, it can win for itself a very loyal following. The full Brand Map for Pro Evolution Soccer –and 19 other leading games franchises – is available now at
mcvuk.com/reports.
www.mcvuk.com Eyeball Hours (this game)
Week Ending July 1st
■ Standalone Wii game Just Dance 2: Extra Songsarrives in stores today (Friday, July 15th), alongside Sega’s Captain Americaand Namco Bandai’s Earth Defence Force: Insect Armageddon.
7. FORZA MOTORSPORT 4 (KINECT) 360....................................................................Microsoft
8. CALL OF DUTY MODERN WARFARE 3
360...................................................................................Activision
9. GEARS OF WAR 3 360...................................................................................Microsoft
10. DARK SOULS DAY ONE LIMITED
PS3........................................................Namco Bandai
Week ending: July 15th 2011 Source:
SHOPTO.NET
Total UK Software Sales Source: UKIE/Chart-Track and Intent Media
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