RECOMMENDED: DEUS EX: HUMAN REVOLUTION [INFO]
Released: August 26th
Formats: 360, PS3, PC
Publisher: Square Enix
Developer: Eidos Montreal Price:
£49.99 (consoles), £34.99 (PC)
Distributor: Open
Contact: 020 8636 3000
BIG-BUDGET MARKETING Square Enix says one of its biggest marketing budgets will be used to get the game in front of buyers. Ads will run during the England vs Holland football match on TV on August 10th, targeting males aged between 18 and 35 years old. A YouTube and online campaign will achieve over 50m page impressions, while LoveFilm envelopes will be branded with Human Revolution imagery, as will Rustlers food packs.
www.mcvuk.com
DEUS EXTRA SKUS
The Augmented SKU (£44.99 – £59.99) includes 10,000 in-game credits, a DVD, soundtrack and art book. The Collector’s Edition (£89.99 – £99.99) comes with the above and a figure.
FACEBOOK UNLOCKS Facebook users can unlock more details on Human Revolution– including new videos, artwork and behind-the-scenes footage – by liking the game’s social network page.
DEUS EX MERCH
Square Enix’s merchandising division has produced an Adam Jensen figure for fans, while a novel has hit shelves. Clothing firm Level Up Wear also has Human RevolutionT-shirts in stock.
July 15th 2011 29
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