26•
Master Distribution Multalloy stays ahead in the exotic-alloy market (Continued from page 24.)
Stanwood: Multalloy is always checking on new products and alloys to put into stock. However, the com- pany is very conservative about bringing in new alloys. The near fu- ture will have a new alloy (or two) in the line up for the Multalloy distrib- utor customers as they are the ones who ultimately dictate the stock of- fering. Multalloy has also identified areas of international business that have expansion opportunities, which are currently being set up. Domesti- cally, Mult alloy will have five of the distribution centers upgraded and ex- panded by the end of the year allow- ing the incorporation of expanded product lines and alloys. MJM: What do you see as the fu- ture of master distribution?
“No third-world-nation stock or non-approved stock is tolerated.”
•THE WHOLESALER® — JUNE 2011
other distributors. This allows the dis- tributor customers who have direct contact in the plants or factories needing these items on a semi-recur- ring basis the ability to concentrate on their commodity business with the plants. The successful master distrib- utor in the niche markets of exotic al- loys will need the uncanny ability to spot the next non-commodity alloy desired by the end user, purchase it in sufficient quantities to minimize cost and then market themselves to the distributor customers who will buy it. In addition, the exotic alloys mas-
ter distributor will need to manage inventories of those alloys, which slowly become commodities, like a conductor over a classical orchestra. Knowing when to hold the band on a long note can mean the difference between an outstanding perform- ance and premature exit of an unsat- isfied crowd.
n Stanwood: In the exotic alloy mar-
kets there will always be a need for a master distribution model. These ex-
otic alloys are cost-prohibitive, low- volume movers necessitating the master distributor to buy and hold for
To learn more, visit:
www.multalloy.com.
See contact information on page 00 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
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