Industry: Camping
quarter (538) of the calls never diverting to a voicemail facility that would allow potential customers to lodge a verbal enquiry, or request a call back, the chance of these sites losing out on potential business leads is extremely high. The non-response will no doubt speak volumes to the customer, who is left feeling frustrated, resorting to taking their business elsewhere. “Low cost camping holidays are a perfect tonic for would-be travellers keen to escape the daily grind, but acutely aware of the need to rein in the budget and keep accommodation costs down,” says Rhian Evans, co-director of Campingninja.
“Campsite operators need to find a way to ensure they make the most of their powerful niche in this domestic tourism market and improve their customer service experience and all- round visibility.”
Campingninja is designed as a one-stop resource for searching for, finding and booking a campsite online.
With 42 per cent of telephone enquiries failing to be answered there has to be an alternative way for campers to find out information and book pitches quickly and easily. Many people already prefer to research, book and pay for products and services online with information available in an instant. Much like the sites available for flight, hotel and restaurant bookings, Campingninja has come up with an answer to this problem by masterminding the UK’s first ever full-service search and booking platform that huddles together a detailed community of campsites, caravan and holiday parks across Great Britain.
This model eliminates the need to ring around campsites or send off booking requests, instead providing a single user interface that takes care of research, selection, booking and payment quickly. The site also does not levy booking fees, and sites can be searched by facilities and location, from local farms to eco-friendly sites; by what they do want; and, at the same time, by what they don’t want, such as adult-only sites and cold showers. In a recent poll carried out by Campingninja to find out the most important criteria when finding a campsite, having a pub within walking distance came out top with campfires being allowed and being able to pitch your tent where you like following closely behind. Other important criteria included being able to pitch your tent in the woods, having no static caravans close by, camping in the mountains, being able to have dogs onsite and being able to purchase local produce.
So as camping continues to increase in popularity, technology to support this must be implemented by both campers and campsites to ensure a smooth search and booking experience – after all camping isn’t always about taking the rough ride is it?
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www.sgboutdoor.co.uk
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