Supplement
Get ready for OutDoor 2011
This year’s OutDoor show is set to be even bigger and better than last year. We look ahead to this summer’s biggest event in the outdoor trade’s calendar.
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ast year, a record 868 exhibitors attended the OutDoor show in Friedrichshafen, Germany. They travelled from 39 different countries and presented more than 20,000 trade professionals with over 200 product world premieres. It’s no wonder that many in the industry see OutDoor as the biggest event on the summer calendar, if not over the entire year. In some eyes, it long-ago eclipsed ISPO as the major tradeshow for the outdoor sector.
This trend is set to continue in 2011, the 18th edition of the show, with exhibitor registration numbers up yet again and putting ‘unprecedented demand’ on exhibition space, says organiser Messe Friedrichshafen
“We keep climbing higher,” says Klaus Wellmann, CEO of Messe Friedrichshafen. “All of the industry’s top players have already confirmed their attendance. Many established companies will be represented with expanded exhibition booths in 2011, and new companies as well as renowned names will be on hand for the first time at the trade fair on Lake Constance.”
New exhibitors are set to include American clothing and running shoe manufacturer Pearl Izumi as well as adidas Eyewear.
Messe Friedrichshafen says it is also seeing greater demand in the climbing area, which will see that side of the show grow this year. "The run on climbing halls B2 and B3 has been remarkably strong this year,” says OutDoor project manager Stefan Reisinger. "Trade visitors can look forward to an expanded offering in the areas of climbing and alpinism.”
In addition, the OutDoor Conferences, which took place for the first time last year, will return in 2011, ensuring a ‘lively exchange of information in the conference rooms as well as at the exhibition booths’.
Last year’s early morning breakfast events were particularly popular among attendees, with nearly 450 people from more than 250 brands getting up for them, and this year they will once again offer a variety of topics and workshops in the mornings before the trade fair opens, Messe Friedrichshafen says.
The OutDoor Industry Awards will be presented once more at the show, with entries in a variety of categories judged on the basis of their degree of innovation, design quality, workmanship, choice of materials, environmental compatibility, sustainability, functionality, utility, safety, trendsetting character and brand value.
Products from eight categories will be judged, including: apparel, helmets and shoes; backpacks and travel luggage; mountain-climbing equipment; camping equipment; sleeping bags; accessories; products of high ecological and sustainable value; and material innovations. A jury of experts will judge the entries and choose the winners in Hannover, Germany on June 28-29. The Gold award winners will then be selected from all the winning products, representing the best of the OutDoor Industry Awards 2011.
An awards ceremony has been scheduled to take place during the OutDoor Show in Hall A2 on July 14 at 1730. All the winning products will be on display in Foyer East during the entire show. This year, the jury of experts will include: Mark Held (European Outdoor Group, Zug/Switzerland), Eva Paster (Neuland Industriedesign, Munich/Germany), Tjeerd Visser (Op Pad Magazine, Den Haag/Netherlands), Bernd Woick (Bernd Woick GmbH, Filderstadt/ Germany), Dr Bene Benedikt (ALPIN Das BergMagazin, Gauting/Germany) and Giovanni Quirici (Bergsteiger, Carouge, Genf/Switzerland).
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www.sgboutdoor.co.uk
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