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MDM LEISURE


£70 prize Category C does take money


MDM Leisure is the UK’s leading independent distributor of gaming machines, supplying AGCs, FECs, bingo halls and single-site operators. MDM has also had many customers asking


W


ith its head office is in Cardiff, MDM Leisure has a sales team based around the country that allows it to keep its


finger on the pulse of the machines that its customers are demanding. After listening to its customers’ thoughts


about Category C machines, the distributor could see there was a big hole in the market for new single player £70 low-tech machines. With this in mind, MDM is pleased to announce it has secured an exclusive deal with Novo Casino UK for a limited produc- tion of Magic Games III machines. These machines are as popular as ever, and with eight great games they really do offer longevity and terrific value for money.


AMG LEISURE


Catering for all operators’ needs


The latest generation of Category C gaming machines offer both operators and customers more choice than ever, according to AMG Leisure’s Ian Pawson.


every corner of the UK amusements market. In terms of multiplayers at the top end of the spectrum, Bell-Fruit Games’ Crazy Fruits community has passed its testing phase and continues to be extremely successful. We have committed to the product now and are actively selling it to the market.


“AMG Leisure has a Category C product for


For single player Cat C machines we have X Games 2 from Electrocoin, which has been performing exceptionally well. The multigame compendium has 13 games available, and the operator can choose to have some or all the games active. Moreover, the customer can choose to play at whatever stake and prize level they are most comfortable with. AMG continues to cater for all operators’


requirements, and products from other leading manufacturers such as Concept Games’ Gold Fever and also Reflex Gaming’s Poker Mania continue to perform well. There is definitely still a market for low-tech


products - I don’t think we’ll ever lose that player base. There are plenty of good low-tech products currently on offer in the UK market.”


it for a reel-based, low-tech, single-player machine, and due to demand it can confirm that Astra Games’ Pure Gold Player is making a much welcome comeback. This machine first came out about 18 months ago, but the gap in the market place and its continued superb performance have seen MDM place an order for a build of new machines.


On the multiplayer front, Barcrest contin- ues to have great success with its linked video compendium 7 Heaven machines, and in par- ticular with the multi-player themed versions such as Rainbow Riches Party and the newly launched Royal Fortune, which has had a


RLMS SALES From strength to strength


Manufacturers’ games designers have embraced the £1/£70 stake and prize levels, and as a result RLMS Sales is seeing some of the strongest Category C product in the marketplace for a long time.


In the Hi Tech category, RLMS Sales reports that the latest


Robbers, has been incredibly strong on test. It has been supported by pub retail approvals and subse- quent operator purchases at a very early stage in its test pro- gramme, which demonstrates the faith that the market has in Bell-Fruit’s games and the continuing strength of the Deal Or No Deal licence. For the AGC and bingo sectors, the team at RLMS has been delighted with the performance of Bell-Fruit’s Crazy Fruits Community. Sales director Tony Glanville commented: “This product demonstrates that a new concept, such as the community style of game, blended with a brand that play- ers instantly recognise is a very strong combination.” Initially, Deal Or No Deal Cops N’


Robbers is offered with three playing positions, but the operator can add fur- ther positions to enhance the commu- nity opportunity. The game offers the player a range of stakes from 10p to £1, so the player can play at a level to suit their budget. Chris Widdowson, who has been eval- uating the development, gave further details: “The client I placed the initial machine with has been very encour- aged with the performance. When I spoke to players on site they were delighted to see a new game with the


offering from Bell-Fruit Games, Deal Or No Deal Cops N’


familiar symbols and sounds of the Crazy Fruits incorporated within it.” RLMS’s Kevin Bottrill added: “The product was extremely


well received at its initial showing at EAG in January and the market has eagerly awaited the launch of the product since. All my customers had the original Crazy Fruits, which was a particularly strong performer for them and this was a major factor in their interest. Now we have performance figures from test machines in AGC and bingo venues that warranted the initial interest and have proven that the Crazy Fruits brand is as strong as ever”. Scott Clissold said: “It has been great to see players encour-


aging each other to participate in the community aspect and enjoying playing together - its not often you see a machine with all positions being played simultaneously” Tony Glanville concluded: “Com- munity-style games are the hot genre in AGC, FEC and bingo presently. Crazy Fruits is a fantastic develop- ment in this category. This gives opera- tors something new to offer their players and a product that is not avail- able in the LBO sector offering a sig- nificant point of difference. “Operators are looking for multi-


player options for their establish- ments; the strong following that Crazy Fruits clearly has amongst players makes this community game a sound investment.”


Coinslot MAY 20 - MAY 26, 2011


hugely successful test period. Barcrest is also working on Rainbow


Riches Community Cash three-player, which pushes the boundaries with its three 55-inch plasmas.


Community gaming has proved very pop- ular with machine players on these machines and Astra Games has just launched its video community gaming compendium, Party Mix. This machine looks stunning and boasts video versions of Astra’s already successful reel-based community machines including Solid Gold, Hot to Drop and Bee Rich. Mark Lewis, sales director of MDM, com-


mented: “With the on-going delay in the new B3 legislation, now really is the time to be


investing in Category C machines. With some ‘old’ favourites like Magic Games and Pure Gold Player making a much needed return or some exciting community gaming multi- players such as Royal Fortune and Party Mix. There is a £70 jackpot Cat C out there for everyone to boost your businesses.” “Single-site operators have not been for-


gotten about for Category C product and proof of this continual development is Bar- crest Group’s new Horizon II cabinet, which really does look superb, and there are some great games available now like Hot Hot Hot from Red Gaming and Gold Rush from Bar- crest Games.”


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