24
B 2 B
Essential Guide to ... Category C Products
PROJECT
Average stake uplift is major boost for Find The Lady cash box figures
The £1 version of Project’s Find The Lady poker-themed game is recording income figures some 40 per cent higher than its 50p stake predecessor, according to performance data published by the games developer.
F
ind The Lady 2 Card Gamble is one of very few Category C games achieving traction in the market, a
factor which Project’s Managing Director Tony Boulton puts down to the enduring popularity of the poker format. He explained: “It’s clear that arcades and adult gaming centres still have a strong poker player base. The performance pro- file is very similar to that of Joker Poker, in so far as the game takes some time to settle but when it does the player-base remains extremely loyal. Segments of the player base move at different speeds and from our experience in the market they tend to be quite cau- tious and conservative, sticking to what they know.”
Boulton contin-
ued: “It’s an organic process in which small groups of play- ers take the initiative whilst others watch and eventually follow. It’s certainly the case that not everyone plays imme- diately and it’s not dissim- ilar to a new pub or restaurant taking time to attract a clientele of cus- tomers.
“The attraction of
moving from a 50p stake to £1 lies in the enhanced activity and of course the ability to play for a repeat £70 feature. As a conse- quence the average stake on Find The Lady 2 Card Gamble is 82p, which results in a greatly enhanced cashbox fig- ures that are some 40 per cent higher than the game’s 50p predecessor. These figures are coming from arcades,
has introduced design modifications including a broader top and lit base whilst maintaining the game’s sub £4,000 price point.
Looking ahead at the importance of the
Category C product sector, Boulton said: “Whilst I appreciate that new games are a capital expenditure in what is a difficult market, we have to ask what will the arcades and adult gaming centres of 2015 look like without any investment in the product offering? A certain proportion of any business spend has to go towards retaining customers and my fear is that without capital investment in new games players will be lost to the industry for ever.”
“It is a highly com-
petitive environment and we need to ensure that players don’t migrate to other forms of gaming. We are very conscious of the market conditions and the need to work with operators to deliver the products that they
want. Based on their feed- back we have introduced design modifications including a broader top and lit base whilst main- taining the game’s sub £4,000 price point.” Looking forwards to
adult
gaming centre and motor- way service stations.” Following feedback from operators Project
Coinslot MAY 20 - MAY 26, 2011
the remainder of the year, Boulton confirmed that the focus for Category C would be the challenge of providing customers with a compelling entertain- ment experience. He said: “Our Widescreengaming initiative, which enables our games creators to deliver the gaming experi- ence on six square feet of screen space, will make Cat- egory C products look, feel and, most importantly, play differently with the empha- sis firmly on the A in AWP.”
As well as a raft of new, proven High Tech Category C games for the pub sector, the Bell-Fruit Group has launched an exciting new community game for the AGC and bingo sectors.
The Bell-Fruit Group (BFG) is certainly going through something of a
purple patch in terms of its Category C product releases, with Bell- Fruit Games having both Deal Or No Deal Game On and Deal Or No Deal Cops and Robbers for the High Tech market and QPS coming up with Shoot for the Stars.
In addition, BFG has launched a triple-player Crazy Fruits Commu- nity Party for the requirements of the AGC and bingo sectors. Deal Or No Deal Cops and Robbers has been turning in astounding
figures on test and early approvals have been received from most major retailers. This game combines the key elements of the Deal Or No Deal brand with Bell-Fruits’ own iconic cops and robbers theme to great effect. Collecting three box symbols activates the Super Board, in which every spin adds money to the Swag meter, and as usual the Banker’s Bonus button gives the player a handy hint. Bell-Fruit Games has also recently launched Deal or No Deal Game On, a new multi-stake and multi- winline game in the Eclipse cabinet. Spinning in a reel win or completing the number trail gives access to the feature game, in which successful Hi/Lo gambles on the left hand panel advance the feature trail and on the right hand sector progress the cash trail. As usual, lighting three ’phones activates the Deal Or No Deal Super Feature during which the player may choose to “Deal” or “No Deal”.
QPS continues its recent run of great success with the launch of Shoot for the Stars, in which fruits on any of the five winlines add into a win trail where the player can gamble. Once the feature has been accessed the player moves around the board collecting feature shots, cash shots and super shots. Collecting space ships gives access to the Shoot For The Stars feature from which big money may be awarded. For the arcade and bingo markets, BFG has launched Crazy Fruits Community Party, a low tech triple development incorporating a community game feature. Stakes from 10p to £1 are operator selectable and the Crazy Fruits
feature is activated by spinning in a Bar win with a crazy fruits symbol on the centre reel. The Crazy Fruits Community Party bonus game is activated at random and every participating player is awarded a bonus Crazy Fruits feature. This great new game is going down a storm on test and Bell-Fruit is confident that Crazy Fruits Community Party will soon be a common sight in AGCs and bingo halls around the country.
BELL-FRUIT GROUP
Bell-Fruit on a
golden streak
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