28
B2B listings and
marketplace
32
Latest machine charts
33
New product releases
33
Classifieds and job opps
B B2 MAY 20 - MAY 26, 2011 O
ur latest in-depth look at the state of the nation’s Category C machines comes amid interesting times for
the sector. As you read this, another chap- ter in the long-running saga of gaming machine consultation has just closed; one that will have a major impact on the indus- try’s ‘bread and butter’ gaming product. We’re talking about the Gambling Commis- sion’s review of technical standards for Cat- egory C and how the outcome of the suggestions it contains could give a wel- come boost to operators. And god knows they could do with a helping hand. For those who haven’t read through the document, it contains a number of propos- als designed to speed up play (within sen- sible parameters), modify the rules on live jackpots and allow links to be given on a 100 per cent basis. Essentially, these meas- ures will, say industry leaders, combine to make Category C a far more attractive
What’s in store for the UK Category C sector? 12
Listings: Somerset’s right to reply and B2B news 28
Surreal Soccer: Soccer’s surreal race to the wire 37 Essential Guide: Preview to Park Avenue Next Week
Coinslot MAY 20 - MAY 26, 2011
Essential Guide to.. CATEGORY C GENRE
Wheels in motion for Category C refinement
The intrinsic appeal of the Category C genre remains reassuringly familiar, but that doesn’t mean that the industry shouldn’t be looking to sharpen things up a bit, writes Chris Murphy.
chris murphy foreword
proposition, as well as having the desirable added benefit of speeding up the exit of legacy machines from the market. Machine standards to one side, there is still plenty of healthy debate ongoing regarding the emergence of digital prod- ucts in the Category C segment. The ana- logue versus digital dilemma has been well documented in these very pages via the perspectives of some of the industry’s lead- ing thinkers and that situation is unlikely to change any time soon. It’s only when you draw all these strands
together that one thing becomes very clear; the traditional AWP market is not one that can afford to simply stand still. Some might say it has never been able to do that. But now more than ever, the pressure seems to be really on the developers and designers to innovate and move the genre on to the next level. The good news is that the industry
already has access to a generation of bril- liant Category C product. Some of the machinery that’s currently available is eye- wateringly good, which clearly shows that our design talent has its finger right on the pulse. We’d have to temper our enthusiasm, though, with the simple fact that none of this brilliance comes cheaply. But then again why should it?
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