CORE INFORMATION KEY FACTS
Launched: 1960 Circulation: 34,293 (ABC Jan - Dec 2012)
Frequency: Monthly
ADVERTISING RATES Double page spread
Whole page Half page
Quarter page OURREADERS
80% either subscribe or actively purchase Rugby World
On average our readers spend 2 hours 20 minutes reading the magazine
Over half of our readers play rugby, of which 53% play at county or regional or national level
84% attend professional club rugby matches
63% use adverts in Rugby World as a buying guide for any rugby kit
62% of our readers have bought something as a result of seeing an advert in the magazine
60% own a smart phone and 54% own either a tablet or notebook
Source: Reader survey 2011
£5,500 £2,995 £1,785 £945
READER PROFILE 451,000 Readers
81% Male
61% ABC1 Source - NRS (Jan - Dec 12)
5% discount based on 3 insertions 10% discount based on 6 insertions 15% discount based on 12 insertions
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